Dallas Airbnb Market Data
& Investment Analysis

Dallas is the corporate and events capital of North Texas, with two dozen Fortune 500 headquarters and the State Fair of Texas. Its short-term rental market holds 11,054 active entire-home listings across 55 neighborhoods that Surge tracks. Over the twelve months ending August 2026, the average listing earned $39,983 in gross revenue at a $201 average nightly rate and 60% occupancy, for revenue per available night of $121. Revenue per listing is up 1.2% year over year.

Dallas suits investors comfortable underwriting regulatory risk in exchange for a deep corporate and events demand base. Multifamily, commercial, and mixed-use zoned properties carry less exposure to the single-family ban than detached homes.

Late spring and early summer are the strongest months as event and corporate calendars overlap; February is the slowest. The average Dallas listing earned $4,129 in June against $2,612 in February, a 1.6x swing between the best and worst month. Properties near the medical districts (UT Southwestern, Baylor UMC) and the convention center see the steadiest midweek demand.

Urban-core submarkets like Deep Ellum, West Dallas, and Uptown carry the highest nightly rates and the most exposure to the pending zoning litigation, while northern suburbs such as Flower Mound, Lewisville, and Roanoke deliver strong revenue with lower entry prices and their own, generally friendlier, rules.

By gross revenue the strongest neighborhoods are Roanoke, West Dallas, and Red Oak, averaging $55,809, $53,572, and $51,836 a year. Nightly rates span $141 in Bent Tree to $324 in West Dallas. On the Surge Score, which also weighs demand consistency and regulatory risk, Cedars, West Dallas, and Rockwall rank highest. For value, Denton, Deep Ellum, and Oak Lawn pair below-median nightly rates with above-median occupancy. The full ranking is on the Dallas neighborhoods page.

Dallas passed a single-family zoning ban on STRs in 2023, but a court injunction has blocked enforcement since December 2023 and STRs continue operating citywide while the Texas Supreme Court case is pending. Factor that legal risk into underwriting; Hotel Occupancy Tax is 7% city plus 6% state. Read the full Dallas STR regulations, including every suburb's rules and the tax filing requirements.

Revenue scales with size. A one-bedroom in Dallas averages $24,882 a year at $116 a night, while a four-bedroom averages $55,258 at $300. Larger homes earn more per booking but usually run lower occupancy, so compare revenue per available night, not just nightly rate, when you choose a floor plan. Among tracked amenities, listings with a hot tub earned about 65% more than the Dallas baseline; the Insights tab ranks every amenity by revenue, rate, and occupancy lift.

Model a specific purchase with the Dallas investment analysis and calculator. Data on this page comes from Surge market data on entire-home listings and was last refreshed 2026-09-10.