Denton Airbnb Market Data

81.4/ 100#15 of 55 Dallas neighborhoodssuburban
Avg Annual Revenue
$32,331-34% vs city
per STR listing (AirDNA)
Average Daily Rate
$165-33% vs city
entire-place listings
Occupancy
64%-3% vs city
trailing 12 months
RevPAR
$89-46% vs city
revenue per available night
Median List Price
live MLS, in boundary
Price / Sqft
recent solds
Days on Market
recent solds
Active Listings
for sale now
Top STR Picks

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Denton Performance Data

Live MLS trends inside the neighborhood boundary plus STR benchmarks against the rest of Dallas.

Denton vs Dallas Average

Short-term rental performance compared to the citywide average (AirDNA, trailing 12 months)

Where Denton Ranks

STR market score across all 55 Dallas neighborhoods — Denton highlighted

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The Surge Take: Denton

Denton scores 81.4/100 on Surge's STR market score, ranking #15 of 55 Dallas-area submarkets we track. That puts it in the top tier of the Dallas market — the score blends guest demand drivers, proximity to attractions and employers, and property fundamentals, and Denton performs across the board. The average listing here grosses $32,331/year — about 34% below the Dallas metro average, so unit selection and design matter more than usual.

The revenue profile is a $165 average daily rate at 64% occupancy (RevPAR $89). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

Regulation-wise, Denton falls under Denton, which allows short-term rentals with compliance requirements — STR registration $100/year, amended rules effective Jan 2025 for residential zones. Registration-style regimes are manageable and tend to thin out casual competition, which can favor professional operators.

Generated from live Surge market data: AirDNA performance metrics, MLS pricing inside the neighborhood boundary, and our jurisdiction-level regulation tracking. Not investment advice.

Denton STR Regulations

Regulated

Jurisdiction: Denton · Last verified 2026-07-14

STR registration $100/year, amended rules effective Jan 2025 for residential zones

Denton has regulated STRs since Oct 1, 2019 via the Denton Development Code. City Council amended DDC on Oct 22, 2024, effective Jan 1, 2025, adding extra residential zone and multifamily requirements. Registration is $100/year via the STR Permit System, valid one calendar year. Owners within 100 feet receive notification. A Local Emergency Contact must be designated. STRs are not prohibited.

What operators need to know
  • Annual registration: $100 via STR Permit System
  • Minimum standards per Denton Development Code
  • Neighbor notification (100 ft radius) upon registration
  • Local Emergency Contact required
  • Monthly HOT remittance (7% city rate)
  • Additional restrictions in residential zones (effective Jan 1, 2025)
Hotel Occupancy Tax
7% city + 6% state = 13% total (Denton County not applicable — city is in Denton County but county HOT separate; Denton TPID adds 2% for hotels — may not apply to STRs)

HOA covenants and deed restrictions can prohibit short-term rentals regardless of Denton rules — always review them before purchasing. Surge handles permitting, registration, and Hotel Occupancy Tax compliance for every property we manage.

This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.

Denton STR Investment FAQ

Is Denton a good area for Airbnb investment?

Denton ranks #15 of 55 Dallas neighborhoods with an STR market score of 81.4/100. Short-term rentals here earn an average of $32,331/year at a $165 average daily rate and 64% occupancy.

How much do Airbnbs make in Denton, Dallas?

The average short-term rental in Denton generates $32,331 in annual revenue, with an average daily rate of $165 and RevPAR of $89. Individual results vary by property size, quality, and management.

What does it cost to buy an investment property in Denton?

Live MLS pricing for Denton is shown above, sourced directly from the MLS and updated continuously. Compare the median price against average STR revenue of $32,331/year to estimate gross yield.

What short-term rental rules apply in Denton?

Denton falls under Denton short-term rental rules: STR registration $100/year, amended rules effective Jan 2025 for residential zones. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.

More Dallas Neighborhoods

Compare Denton against other top-ranked Dallas STR submarkets.

Deep Market Analytics

Granular STR performance data, competitive landscape, and demand forecasts

Surge Market Intelligence

Monthly Revenue Seasonality

JanFebMarAprMayJunJulAugSepOctNovDec

19,468

Total Active STR Listings

14 days

Avg Booking Lead Time

3.2 nights

Avg Length of Stay

+12.3%

Supply Growth (YoY)

Revenue Distribution

Top 10%$72,000+
Top 25%$48,000+
Median$34,200
Bottom 25%$18,000

Competitive Landscape

Entire Home/Apt68%
Private Room28%
Shared Room4%
Superhost %24%

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