Naples Airbnb Market Data
& Investment Properties

Naples is Southwest Florida's luxury Gulf coast market, known for Fifth Avenue South, white-sand beaches, championship golf, and the wealthiest seasonal residents in the state. Its short-term rental market holds 4,723 active entire-home listings across 11 neighborhoods that Surge tracks. Over the twelve months ending August 2026, the average listing earned $56,499 in gross revenue at a $316 average nightly rate and 56% occupancy, for revenue per available night of $181. Revenue per listing is flat year over year.

Naples suits investors targeting high nightly rates and a wealthy, repeat winter guest base, and who can hold through a soft summer. The main things to underwrite are the parcel's jurisdiction (City of Naples versus unincorporated Collier County decides whether nightly rentals are allowed at all), condo and club association minimum-stay rules, which often run 30 days or longer, windstorm and flood insurance after Hurricane Ian, and the highest entry prices on Florida's Gulf coast.

Winter is the high season: the snowbird arrival, spring training, and Southwest Florida's dry, warm weather push January through March to the peak, while the humid summer and early-fall hurricane months are the slowest. The average Naples listing earned $8,121 in March against $2,338 in September, a 3.5x swing between the best and worst month. Homes and condos in North Naples near Vanderbilt Beach and the club communities along Immokalee Road hold the steadiest occupancy because they sit in unincorporated Collier County, where nightly rentals are allowed, and draw golf and beach travelers in every season.

The market divides along the city line: Old Naples, Port Royal, Aqualane Shores, and the Fifth Avenue district inside the City of Naples carry the highest prices but are largely restricted to 30-day-plus stays; North Naples, Vanderbilt Beach, Pelican Bay, and the golf communities east of I-75 are unincorporated Collier County and allow nightly rentals with registration; Marco Island and Everglades City set their own rules; and East Naples and Golden Gate offer lower entry prices further from the beach.

By gross revenue the strongest neighborhoods are Naples Park, Marco Island, and Vineyards, averaging $60,253, $59,411, and $49,487 a year. Nightly rates span $222 in Golden Gate to $404 in Marco Island. On the Surge Score, which also weighs demand consistency and regulatory risk, Everglades City, East Naples, and North Naples rank highest. For value, North Naples, Golden Gate, and Naples Manor pair below-median nightly rates with above-median occupancy. The full ranking is on the Naples neighborhoods page.

The City of Naples enforces a grandfathered 30-day minimum rental period in residential zoning (with three shorter rentals allowed per year), so nightly vacation rentals inside city limits are limited to specific districts. Unincorporated Collier County allows short-term rentals but requires registration under Ordinance 2021-45, a Florida DBPR license, a designated 24/7 responsible party, and a 5% Tourist Development Tax account, with 6% state sales tax and no county surtax for an 11% combined rate. Read the full Naples STR regulations, including every suburb's rules and the tax filing requirements.

Revenue scales with size. A one-bedroom in Naples averages $36,823 a year at $194 a night, while a four-bedroom averages $82,845 at $508. Larger homes earn more per booking but usually run lower occupancy, so compare revenue per available night, not just nightly rate, when you choose a floor plan. Among tracked amenities, listings with a indoor fireplace earned about 37% more than the Naples baseline; the Insights tab ranks every amenity by revenue, rate, and occupancy lift.

Model a specific purchase with the Naples investment analysis and calculator, or browse the highest-scoring live MLS listings below. Data on this page comes from AirDNA entire-home listings and live MLS feeds and was last refreshed 2026-09-21.