Vineyards Airbnb Market Data
Vineyards is one of 11 neighborhoods in the Naples Airbnb market (4,723 active listings, $56,499 average annual revenue). Figures below are trailing twelve months for entire-home rentals, benchmarked against the city average. Check the Naples short-term rental regulations before underwriting, since rules differ by jurisdiction.
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Vineyards Performance Data
Live MLS trends inside the neighborhood boundary plus STR benchmarks against the rest of Naples.
Vineyards vs Naples Average
Short-term rental performance compared to the citywide average (AirDNA, trailing 12 months)
Where Vineyards Ranks
STR market score across all 11 Naples neighborhoods — Vineyards highlighted
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View Naples market analysis →The Surge Take: Vineyards
Vineyards scores 47.3/100 on Surge's STR market score, ranking #6 of 11 Naples-area submarkets we track. That's mid-pack for the Naples market: not a headline submarket, but often where value hides — mid-tier areas typically have lower acquisition costs and less STR competition than the trophy neighborhoods. The average listing here grosses $49,487/year — about 12% below the Naples metro average, so unit selection and design matter more than usual.
The revenue profile is a $316 average daily rate at 58% occupancy (RevPAR $136). That ADR sits at the premium end, which rewards larger, well-designed properties that photograph well and sleep groups. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
Generated from live Surge market data: AirDNA performance metrics, MLS pricing inside the neighborhood boundary, and our jurisdiction-level regulation tracking. Not investment advice.
Naples STR Regulations
Regulatory environment for short-term rental investors
Two rule sets share the Naples name. Inside City of Naples limits, residential rentals must be for 30 days or longer (with three shorter rentals allowed per calendar year) and may not be advertised for shorter stays, a grandfathered rule that survives Florida's 2011 preemption. In unincorporated Collier County, which includes North Naples, Vanderbilt Beach, and the golf communities, short-term rentals are allowed with registration under Ordinance 2021-45, a Florida DBPR license, a designated responsible party, and a county Tourist Development Tax account.
- Every Florida vacation rental (a home, condo, or 1 to 4 unit dwelling rented more than three times a year for stays under 30 days, or advertised as regularly rented) must hold a Division of Hotels and Restaurants license from the Florida DBPR before operating.
- Fees: $50 application (new or change of owner), $10 Hospitality Education Program fee, $170 per year for a single unit or $180 for a group of 2 to 25 units. Collective licenses run $150 plus $10 per unit.
- This market is in DBPR District 7 (Fort Myers), which renews annually on December 1.
- DBPR inspections are complaint-driven rather than routine. Units must meet NFPA 101 life safety requirements, including smoke detectors in every unit, and buildings of three stories or more must file a balcony inspection certificate every three years.
- Florida law (F.S. 509.032) preempts local governments from banning vacation rentals or regulating how often or how long they rent, unless the local rule was adopted on or before June 1, 2011. Registration, inspection, noise, parking, and trash rules remain local.
Source: Florida DBPR Division of Hotels and Restaurants / F.S. 509.032, 509.242
- Rental terms in City of Naples residential zoning must be 30 days or longer, except that a property may be rented for less than 30 days up to three times per calendar year.
- A property may not be advertised as available for rentals of less than 30 days.
- Because the rule predates June 1, 2011, it is not affected by Florida's state preemption of local vacation rental bans.
- Properties in the City of Naples are exempt from Collier County's registration ordinance and follow city rules instead.
Source: City of Naples FAQ / naplesgov.com
- Collier County Ordinance 2021-45, effective January 3, 2022, requires owners of short-term vacation rentals in unincorporated Collier County to register with the county.
- Registration applies to any dwelling rented for less than 30 consecutive days or one calendar month more than three times a calendar year. Rentals of 30 days or longer do not need to register.
- Owners must hold a Florida DBPR vacation rental license (owners not required to hold a DBPR license are exempt from the ordinance) and affirm a Tourist Development Tax account with the Collier County Tax Collector.
- A designated responsible party must be available in person or by phone 24 hours a day, seven days a week, and be willing and able to be on site within the next day of notification.
- Guest houses may not be leased or rented under Collier County LDC section 5.03.03.
- Marco Island and Everglades City are also exempt from the county ordinance and set their own rules.
Source: Collier County Short-Term Vacation Rental Registration / collier.gov
- Florida state sales tax on transient rentals: 6%.
- Collier County levies no discretionary sales surtax.
- Collier County Tourist Development Tax: 5%, collected by the Collier County Tax Collector. All owners and management companies that collect rent must register for a TDT account.
- Airbnb and, since February 1, 2023, Vrbo collect and remit the Collier TDT for bookings made through their platforms. All other bookings must be remitted by the owner or agent.
Source: FL DOR DR-15TDT and DR-15DSS / Collier County Tax Collector
- Many Naples condo associations and gated golf communities enforce 30-day, 90-day, or seasonal-only minimums; Florida's preemption does not apply to private covenants.
- Pull association documents and rental history during due diligence, since the same address can be a strong nightly rental or a 30-day-only property depending on the building.
- Coastal Collier County properties typically require windstorm and flood insurance in addition to standard hazard coverage, and premiums rose sharply after Hurricane Ian in 2022.
- Standard homeowner's policies typically exclude commercial rental activity, so dedicated short-term rental insurance is recommended.
Key Takeaways for Investors
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations can change. Always verify current requirements with local authorities and consult a qualified attorney or CPA before making investment decisions.
Vineyards STR Investment FAQ
Is Vineyards a good area for Airbnb investment?
Vineyards ranks #6 of 11 Naples neighborhoods with an STR market score of 47.3/100. Short-term rentals here earn an average of $49,487/year at a $316 average daily rate and 58% occupancy.
How much do Airbnbs make in Vineyards, Naples?
The average short-term rental in Vineyards generates $49,487 in annual revenue, with an average daily rate of $316 and RevPAR of $136. Individual results vary by property size, quality, and management.
What does it cost to buy an investment property in Vineyards?
Live MLS pricing for Vineyards is shown above, sourced directly from the MLS and updated continuously. Compare the median price against average STR revenue of $49,487/year to estimate gross yield.
What short-term rental rules apply in Vineyards?
Vineyards follows City of Naples short-term rental regulations — see the regulations section on this page for the current requirements, taxes, and any zoning restrictions that may apply.
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Compare Vineyards against other top-ranked Naples STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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