Mckinney Airbnb Market Data

Mckinney scores 72.5/100 on Surge's STR market score, ranking #33 of 55 Dallas-area submarkets we track. That's mid-pack for the Dallas market: not a headline submarket, but often where value hides — mid-tier areas typically have lower acquisition costs and less STR competition than the trophy neighborhoods. The average listing here grosses $36,952/year — about 8% below the Dallas metro average, so unit selection and design matter more than usual.

The revenue profile is a $203 average daily rate at 60% occupancy (RevPAR $101). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

Regulation-wise, Mckinney falls under McKinney, which allows short-term rentals with compliance requirements — Annual registration required (since April 2026); 7% city HOT now covers all platforms. Registration-style regimes are manageable and tend to thin out casual competition, which can favor professional operators.