Mckinney Airbnb Market Data

Mckinney scores 80.1/100 on Surge's STR market score, ranking #16 of 55 Dallas-area submarkets we track. That puts it in the top tier of the Dallas market — the score blends guest demand drivers, proximity to attractions and employers, and property fundamentals, and Mckinney performs across the board. The average listing here grosses $36,626/year — about 26% below the Dallas metro average, so unit selection and design matter more than usual.

The revenue profile is a $200 average daily rate at 61% occupancy (RevPAR $100). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

Regulation-wise, Mckinney falls under McKinney, which allows short-term rentals with compliance requirements — Annual registration required (since April 2026); 7% city HOT now covers all platforms. Registration-style regimes are manageable and tend to thin out casual competition, which can favor professional operators.