Dallas Airbnb Market
Trends & Insights
Seasonality, demand drivers, supply growth, and amenity performance for Dallas short-term rentals.
Dallas Is a Strong STR Market — Here's Why
Market Grade
74/100
Surge Score™
Our data-driven market assessment — updated with the latest metrics
Assessment
Dallas's short-term rental market earns an overall Surge Score of 74/100, driven by an average monthly revenue of $3,332 across 11,054 active listings with 60.2% average occupancy and a $201 nightly rate.
Over the past year, revenue has grown 1.2% while occupancy is down 0.8%. The market is holding steady — revenue is up but occupancy has softened, suggesting operators are pushing rates higher while the market absorbs new supply.
Seasonality plays a moderate role — peak revenue in June is 46% higher than the February trough. The relatively flat seasonality curve means more predictable cash flow year-round.
The sweet spot for Dallas is 4-bedroom properties at $4,605/month. Larger properties command premium nightly rates and attract families and groups, though they require more investment in furnishing and upkeep.
The highest-performing neighborhoods are Roanoke, West Dallas, Red Oak. These areas consistently outperform the market average — if you're choosing where to buy, these zip codes deserve first consideration.
This analysis is generated from proprietary market data, Census demographics, and economic indicators. Not financial advice — always perform your own due diligence before investing.
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Get StartedDallas Airbnb market insights
Dallas is the corporate and events capital of North Texas, with two dozen Fortune 500 headquarters and the State Fair of Texas. Demand comes from four segments: business travel, events, medical travel, leisure. That mix is why the market holds 60% occupancy across 11,054 listings and why revenue per listing is up 1.2% year over year.
Business travel. Finance, tech, and headquarters relocations produce strong midweek demand with high weekday rates.
Events. AT&T Stadium, American Airlines Center, Fair Park and the State Fair of Texas, and the Kay Bailey Hutchison Convention Center generate large event-driven spikes.
Medical travel. UT Southwestern and Baylor University Medical Center bring year-round patient and family stays.
Leisure. Deep Ellum, Bishop Arts, and Uptown nightlife and dining attract weekend visitors from across Texas.
Late spring and early summer are the strongest months as event and corporate calendars overlap; February is the slowest. The charts below break down seasonality, supply against demand, amenity performance, and our saturation signal month by month. For the neighborhood view, see the Dallas neighborhoods page; for rules, the Dallas regulations page.
When Does Dallas Make Money?
Average monthly revenue & occupancy across 5 years of data
Peak Month
Jun
$3,765/mo · 67.7% occ
Trough Month
Feb
$2,583/mo · 58.9% occ
Revenue Swing
46%
Peak vs trough variance
Why This Matters for STR Investors
Seasonality is one of the most important factors in underwriting an STR investment. It tells you how much of your annual income is concentrated in a few peak months versus spread evenly throughout the year. In Dallas, Jun generates 46% more revenue than Feb — a moderate swing that gives you the best of both worlds. You'll see meaningful revenue bumps during high season without the stress of dramatic off-season dips. This makes cash flow planning more predictable than highly seasonal markets like ski towns or beach destinations. You can still benefit from dynamic pricing during peak months while maintaining solid baseline income year-round.
Revenue & Occupancy Trends
36-month performance trajectory — is this market growing or saturating?
Avg Revenue (Last 12mo)
$3,332
+1.2% YoY
Avg Occupancy (Last 12mo)
60.2%
Current Revenue
$3,217
Latest month
Market Signal
Growing
Revenue & occ trending up
Why This Matters for STR Investors
Revenue and occupancy trends over time reveal whether a market is gaining momentum or losing steam — and that directly impacts your investment thesis. In Dallas, revenue is up 1.2% year-over-year while occupancy remains stable. That combination is the strongest signal in STR investing: it means traveler demand is growing faster than new listings are entering the market. When demand outpaces supply, existing operators have pricing power — you can raise rates without losing bookings. This is the ideal window to enter a market because your property will benefit from the rising tide rather than fighting for scraps in an oversaturated space.
Which Amenities Drive the Most Revenue?
How each amenity impacts revenue, rates, and occupancy in Dallas
Highest Revenue Lift
Hot Tub
+64.9% vs market avg
Highest ADR Lift
Hot Tub
+77.0% vs market avg
Best for Occupancy
Gym
+7.6% vs market avg
Why This Matters for STR Investors
In Dallas, listings with a hot tub earn 65% more revenue than the market average — the single biggest amenity driver. Pool access adds +9% to monthly revenue. These premiums compound with bedroom count: larger properties with premium amenities see the widest gap versus comparable listings without them. Use this data to prioritize renovation spending and amenity investments that directly lift your bottom line.
How Crowded Is Dallas?
STR density, competitive landscape, and market concentration
Saturation Level
Low Saturation
4.6 STRs per 1K households
Active Listings
11,054
Competing for guests
Market-Wide Occupancy
60.2%
Average across all STRs
Saturation Indicators
STR Density
4.6 per 1K
Below average density — less competition per household
Market Occupancy
60.2%
Healthy demand — guests are booking consistently
Annual Revenue per STR
$39,982.56
Strong revenue per listing — market supports good ADRs
Market Concentration
15%
Revenue is spread evenly — more neighborhoods can perform well
Why This Matters for STR Investors
Market saturation tells you how crowded the playing field is — and it's one of the biggest risks new investors overlook. Dallas has 11,054 active short-term rentals across approximately 2400K households, which works out to 4.6 STRs per 1,000 households. For context, heavily saturated resort markets like Kissimmee or Panama City Beach run 15-20+ STRs per 1,000 households. At 4.6, Dallas still has room for new operators to enter without being drowned out by competition. Lower saturation generally means less price pressure, higher occupancy rates, and more forgiving margins if your listing isn't perfect from day one. This is especially important for first-time investors who are still learning the operational side. Revenue is relatively well-distributed across neighborhoods, which gives you more flexibility in where you invest without being locked into a small number of 'must-buy' zones.
Market News & STR Alerts
Dallas Airbnb Market Insights FAQ
Not on current data. Dallas has 11,054 active entire-home listings, and revenue per listing over the last twelve months is up 1.2% year over year. A saturating market shows falling revenue per listing as supply outruns demand. Dallas suits investors comfortable underwriting regulatory risk in exchange for a deep corporate and events demand base. Multifamily, commercial, and mixed-use zoned properties carry less exposure to the single-family ban than detached homes. The saturation signal on this page tracks the ratio of listing growth to demand growth each month.
Over the trailing twelve months Dallas averaged $201 per night and 60% occupancy, with June the strongest month ($4,129 per listing) and February the weakest ($2,612). Late spring and early summer are the strongest months as event and corporate calendars overlap; February is the slowest. Listings with a hot tub earned about 65% more than the market baseline. The five-year charts on this page show how rate and occupancy have moved month by month.
Dallas short-term rental demand comes from four segments. (1) Business travel: Finance, tech, and headquarters relocations produce strong midweek demand with high weekday rates. (2) Events: AT&T Stadium, American Airlines Center, Fair Park and the State Fair of Texas, and the Kay Bailey Hutchison Convention Center generate large event-driven spikes. (3) Medical travel: UT Southwestern and Baylor University Medical Center bring year-round patient and family stays. (4) Leisure: Deep Ellum, Bishop Arts, and Uptown nightlife and dining attract weekend visitors from across Texas.
When new listings grow faster than booked nights, occupancy and nightly rates compress and per-listing revenue falls. Dallas's advantage is demand diversification: business travel, events, medical travel, leisure do not all move together, which puts a floor under occupancy. The supply and demand chart on this page tracks active listings, available nights, and booked nights over time; treat supply growth above 20% with demand growth under 10% as a signal to be more selective on neighborhood and property type.
Three things: (1) supply growth in your target neighborhood, since above 15% a year competition intensifies; (2) nightly-rate direction, because falling rates signal oversupply while stable or rising rates (currently $201 in Dallas) indicate pricing power; and (3) regulatory changes. Dallas passed a single-family zoning ban on STRs in 2023, but a court injunction has blocked enforcement since December 2023 and STRs continue operating citywide while the Texas Supreme Court case is pending. Factor that legal risk into underwriting; Hotel Occupancy Tax is 7% city plus 6% state.
In Dallas, listings with a hot tub earned roughly 65% more per year than the market baseline of $39,983. The amenity performance section on this page ranks every tracked amenity by revenue, rate, and occupancy lift so you can prioritize the upgrades that pay back fastest.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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