The Colony Airbnb Market Data

The Colony scores 88.6/100 on Surge's STR market score, ranking #9 of 55 Dallas-area submarkets we track. That puts it in the top tier of the Dallas market — the score blends guest demand drivers, proximity to attractions and employers, and property fundamentals, and The Colony performs across the board. The average listing here grosses $42,351/year — about 6% above the Dallas metro average.

The revenue profile is a $234 average daily rate at 61% occupancy (RevPAR $116). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

Regulation-wise, The Colony falls under The Colony, which allows short-term rentals with compliance requirements — Registration + 7% HOT required since Oct 2022; no prohibition on operations. Registration-style regimes are manageable and tend to thin out casual competition, which can favor professional operators.