Princeton Airbnb Market Data

57.4/ 100#44 of 55 Dallas neighborhoodssuburban
Avg Annual Revenue
$32,687-34% vs city
per STR listing (AirDNA)
Average Daily Rate
$201-19% vs city
entire-place listings
Occupancy
53%-20% vs city
trailing 12 months
RevPAR
$90-45% vs city
revenue per available night
Median List Price
live MLS, in boundary
Price / Sqft
recent solds
Days on Market
recent solds
Active Listings
for sale now
Top STR Picks

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Princeton Performance Data

Live MLS trends inside the neighborhood boundary plus STR benchmarks against the rest of Dallas.

Princeton vs Dallas Average

Short-term rental performance compared to the citywide average (AirDNA, trailing 12 months)

Where Princeton Ranks

STR market score across all 55 Dallas neighborhoods — Princeton highlighted

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The Surge Take: Princeton

Princeton scores 57.4/100 on Surge's STR market score, ranking #44 of 55 Dallas-area submarkets we track. That's in the lower tier of the Dallas market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. The average listing here grosses $32,687/year — about 34% below the Dallas metro average, so unit selection and design matter more than usual.

The revenue profile is a $201 average daily rate at 53% occupancy (RevPAR $90). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

On the regulatory side, Princeton falls under Princeton, which is currently permissive: No STR ordinance as of mid-2026; council actively considering regulations. Low regulatory friction is a real advantage — just verify HOA and deed restrictions, which apply regardless of city or county rules.

Generated from live Surge market data: AirDNA performance metrics, MLS pricing inside the neighborhood boundary, and our jurisdiction-level regulation tracking. Not investment advice.

Princeton STR Regulations

Permissive

Jurisdiction: Princeton · Last verified 2026-07-14

No STR ordinance as of mid-2026; council actively considering regulations

Princeton had no STR-specific ordinance as of April 2026, but city council held a work session on April 27, 2026 to evaluate regulatory options. The Princeton Herald reported the council is weighing registration, zoning restrictions, or maintaining the status quo. Investors should monitor for near-term changes.

What operators need to know
  • No city-specific STR permit currently required
  • Must remit city HOT (if applicable) + 6% state HOT
  • Check HOA/deed restrictions before listing
  • WATCH: ordinance under active council consideration as of May 2026
Hotel Occupancy Tax
City HOT rate unconfirmed (likely 7% if levied); 6% state HOT always applies

HOA covenants and deed restrictions can prohibit short-term rentals regardless of Princeton rules — always review them before purchasing. Surge handles permitting, registration, and Hotel Occupancy Tax compliance for every property we manage.

This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.

Princeton STR Investment FAQ

Is Princeton a good area for Airbnb investment?

Princeton ranks #44 of 55 Dallas neighborhoods with an STR market score of 57.4/100. Short-term rentals here earn an average of $32,687/year at a $201 average daily rate and 53% occupancy.

How much do Airbnbs make in Princeton, Dallas?

The average short-term rental in Princeton generates $32,687 in annual revenue, with an average daily rate of $201 and RevPAR of $90. Individual results vary by property size, quality, and management.

What does it cost to buy an investment property in Princeton?

Live MLS pricing for Princeton is shown above, sourced directly from the MLS and updated continuously. Compare the median price against average STR revenue of $32,687/year to estimate gross yield.

What short-term rental rules apply in Princeton?

Princeton falls under Princeton short-term rental rules: No STR ordinance as of mid-2026; council actively considering regulations. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.

More Dallas Neighborhoods

Compare Princeton against other top-ranked Dallas STR submarkets.

Deep Market Analytics

Granular STR performance data, competitive landscape, and demand forecasts

Surge Market Intelligence

Monthly Revenue Seasonality

JanFebMarAprMayJunJulAugSepOctNovDec

19,468

Total Active STR Listings

14 days

Avg Booking Lead Time

3.2 nights

Avg Length of Stay

+12.3%

Supply Growth (YoY)

Revenue Distribution

Top 10%$72,000+
Top 25%$48,000+
Median$34,200
Bottom 25%$18,000

Competitive Landscape

Entire Home/Apt68%
Private Room28%
Shared Room4%
Superhost %24%

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