Rowlett Airbnb Market Data
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Rowlett Performance Data
Live MLS trends inside the neighborhood boundary plus STR benchmarks against the rest of Dallas.
Rowlett vs Dallas Average
Short-term rental performance compared to the citywide average (AirDNA, trailing 12 months)
Where Rowlett Ranks
STR market score across all 55 Dallas neighborhoods — Rowlett highlighted
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View Dallas market analysis →The Surge Take: Rowlett
Rowlett scores 55.2/100 on Surge's STR market score, ranking #46 of 55 Dallas-area submarkets we track. That's in the lower tier of the Dallas market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. The average listing here grosses $41,921/year — about 15% below the Dallas metro average, so unit selection and design matter more than usual.
The revenue profile is a $247 average daily rate at 57% occupancy (RevPAR $115). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
The key caveat is regulation: Rowlett restricts short-term rentals — Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required. Parcel-level due diligence is essential here; confirm the specific property is eligible before underwriting STR income.
Generated from live Surge market data: AirDNA performance metrics, MLS pricing inside the neighborhood boundary, and our jurisdiction-level regulation tracking. Not investment advice.
Rowlett STR Regulations
RestrictedJurisdiction: Rowlett · Last verified 2026-07-14
Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required
Rowlett adopted its STR ordinance in April 2025 (Ord. 012-25), with the compliance portal going live July 1, 2026. Annual permit costs $2,000, requires 200-ft neighbor notification, quarterly city inspections, and $1M liability insurance. Critically, Airbnb and VRBO do NOT remit Rowlett's HOT — operators must remit directly each quarter.
- •Annual STR permit ($2,000 fee; expires Jan 31)
- •Approved city inspection before operating
- •Quarterly city inspections thereafter
- •$1,000,000 liability insurance per occurrence
- •Notify all property owners within 200-ft radius
- •Floor plan, parking plan, emergency evacuation plan required
- •24/7 local responsible party required
- •Remit 7% city HOT quarterly directly to city (platforms do not collect)
HOA covenants and deed restrictions can prohibit short-term rentals regardless of Rowlett rules — always review them before purchasing. Surge handles permitting, registration, and Hotel Occupancy Tax compliance for every property we manage.
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.
Rowlett STR Investment FAQ
Is Rowlett a good area for Airbnb investment?
Rowlett ranks #46 of 55 Dallas neighborhoods with an STR market score of 55.2/100. Short-term rentals here earn an average of $41,921/year at a $247 average daily rate and 57% occupancy.
How much do Airbnbs make in Rowlett, Dallas?
The average short-term rental in Rowlett generates $41,921 in annual revenue, with an average daily rate of $247 and RevPAR of $115. Individual results vary by property size, quality, and management.
What does it cost to buy an investment property in Rowlett?
Live MLS pricing for Rowlett is shown above, sourced directly from the MLS and updated continuously. Compare the median price against average STR revenue of $41,921/year to estimate gross yield.
What short-term rental rules apply in Rowlett?
Rowlett falls under Rowlett short-term rental rules: Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.
More Dallas Neighborhoods
Compare Rowlett against other top-ranked Dallas STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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