Rowlett Airbnb Market Data
Rowlett is one of 55 neighborhoods in the Dallas Airbnb market (11,054 active listings, $39,983 average annual revenue). Figures below are trailing twelve months for entire-home rentals, benchmarked against the city average. Check the Dallas short-term rental regulations before underwriting, since rules differ by jurisdiction.
Rowlett Performance Data
STR benchmarks against the rest of Dallas and where Rowlett ranks among its neighborhoods.
Rowlett vs Dallas Average
Short-term rental performance compared to the citywide average (Surge market data, trailing 12 months)
Where Rowlett Ranks
STR market score across all 55 Dallas neighborhoods — Rowlett highlighted
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View Dallas market analysis →The Surge Take: Rowlett
Rowlett scores 65.5/100 on Surge's STR market score, ranking #40 of 55 Dallas-area submarkets we track. That's in the lower tier of the Dallas market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. The average listing here grosses $43,223/year — about 8% above the Dallas metro average.
The revenue profile is a $254 average daily rate at 57% occupancy (RevPAR $118). That ADR sits at the premium end, which rewards larger, well-designed properties that photograph well and sleep groups. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
The key caveat is regulation: Rowlett restricts short-term rentals — Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required. Parcel-level due diligence is essential here; confirm the specific property is eligible before underwriting STR income.
Generated from live Surge market data: short term rental performance metrics and our jurisdiction-level regulation tracking. Not investment advice.
Rowlett STR Regulations
RestrictedJurisdiction: Rowlett · Last verified 2026-07-14
Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required
Rowlett adopted its STR ordinance in April 2025 (Ord. 012-25), with the compliance portal going live July 1, 2026. Annual permit costs $2,000, requires 200-ft neighbor notification, quarterly city inspections, and $1M liability insurance. Critically, Airbnb and VRBO do NOT remit Rowlett's HOT — operators must remit directly each quarter.
- •Annual STR permit ($2,000 fee; expires Jan 31)
- •Approved city inspection before operating
- •Quarterly city inspections thereafter
- •$1,000,000 liability insurance per occurrence
- •Notify all property owners within 200-ft radius
- •Floor plan, parking plan, emergency evacuation plan required
- •24/7 local responsible party required
- •Remit 7% city HOT quarterly directly to city (platforms do not collect)
HOA covenants and deed restrictions can prohibit short-term rentals regardless of Rowlett rules — always review them before purchasing. Surge handles permitting, registration, and lodging tax compliance for every property we manage.
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.
Rowlett STR Investment FAQ
Is Rowlett a good area for Airbnb investment?
Rowlett ranks #40 of 55 Dallas neighborhoods with an STR market score of 65.5/100. Short-term rentals here earn an average of $43,223/year at a $254 average daily rate and 57% occupancy.
How much do Airbnbs make in Rowlett, Dallas?
The average short-term rental in Rowlett generates $43,223 in annual revenue, with an average daily rate of $254 and RevPAR of $118. Individual results vary by property size, quality, and management.
What short-term rental rules apply in Rowlett?
Rowlett falls under Rowlett short-term rental rules: Strict permit regime: $2,000/yr fee, quarterly inspections, $1M insurance, manual HOT remittance required. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.
More Dallas Neighborhoods
Compare Rowlett against other top-ranked Dallas STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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