Plano Airbnb Market Data
Plano is one of 55 neighborhoods in the Dallas Airbnb market (11,054 active listings, $39,983 average annual revenue). Figures below are trailing twelve months for entire-home rentals, benchmarked against the city average. Check the Dallas short-term rental regulations before underwriting, since rules differ by jurisdiction.
Plano Performance Data
STR benchmarks against the rest of Dallas and where Plano ranks among its neighborhoods.
Plano vs Dallas Average
Short-term rental performance compared to the citywide average (Surge market data, trailing 12 months)
Where Plano Ranks
STR market score across all 55 Dallas neighborhoods — Plano highlighted
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View Dallas market analysis →The Surge Take: Plano
Plano scores 57.1/100 on Surge's STR market score, ranking #46 of 55 Dallas-area submarkets we track. That's in the lower tier of the Dallas market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. Average listings gross $39,560/year, roughly in line with the Dallas metro average.
The revenue profile is a $213 average daily rate at 64% occupancy (RevPAR $108). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
The key caveat is regulation: Plano restricts short-term rentals — New STRs banned in single-family neighborhoods; legacy pre-2023 STRs may register; $300/year. Parcel-level due diligence is essential here; confirm the specific property is eligible before underwriting STR income.
Generated from live Surge market data: short term rental performance metrics and our jurisdiction-level regulation tracking. Not investment advice.
Plano STR Regulations
RestrictedJurisdiction: Plano · Last verified 2026-07-14
New STRs banned in single-family neighborhoods; legacy pre-2023 STRs may register; $300/year
Plano banned new short-term rentals in single-family residential zones via Ord. 2023-5-1 (May 2023) and codified the program in Ord. 2024-4-14 (April 2024). Pre-existing STRs operating before May 15, 2023 may continue as nonconforming legacy uses with annual $300 registration (reducible to $100 with clean record and training completion). New STRs are still allowed in heritage districts, commercial zones, and certain multifamily areas. Strict requirements: $1M insurance, noise/video monitoring, 1-hour contact response.
- •New STRs in single-family zones: prohibited since May 15, 2023
- •Pre-2023 legacy STRs: $300/year registration (reducible to $100 minimum)
- •$100 discount each for: (1) no nuisance/incidents prior year; (2) completing operator training
- •$1M liability insurance required
- •Designated contact must respond within 1 hour
- •Noise and video monitoring equipment required (must be available to city if subpoenaed)
- •Floor plan with evacuation routes, fire extinguisher/detector locations
- •Evidence that STR use is allowed (nonconforming use determination required for legacy)
- •Annual registration via city portal (effective Aug 1, 2024)
HOA covenants and deed restrictions can prohibit short-term rentals regardless of Plano rules — always review them before purchasing. Surge handles permitting, registration, and lodging tax compliance for every property we manage.
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.
Plano STR Investment FAQ
Is Plano a good area for Airbnb investment?
Plano ranks #46 of 55 Dallas neighborhoods with an STR market score of 57.1/100. Short-term rentals here earn an average of $39,560/year at a $213 average daily rate and 64% occupancy.
How much do Airbnbs make in Plano, Dallas?
The average short-term rental in Plano generates $39,560 in annual revenue, with an average daily rate of $213 and RevPAR of $108. Individual results vary by property size, quality, and management.
What short-term rental rules apply in Plano?
Plano falls under Plano short-term rental rules: New STRs banned in single-family neighborhoods; legacy pre-2023 STRs may register; $300/year. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.
More Dallas Neighborhoods
Compare Plano against other top-ranked Dallas STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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