Sugar Land Airbnb Market Data

Sugar Land scores 51.1/100 on Surge's STR market score, ranking #48 of 53 Houston-area submarkets we track. That's in the lower tier of the Houston market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. The average listing here grosses $30,663/year — about 11% below the Houston metro average, so unit selection and design matter more than usual.

The revenue profile is a $190 average daily rate at 53% occupancy (RevPAR $84). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

The key caveat is regulation: Sugar Land restricts short-term rentals — STRs effectively banned in single-family zones; CUP required in R-2/R-3/R-4 only; fines up to $2,000/day. Parcel-level due diligence is essential here; confirm the specific property is eligible before underwriting STR income.