The Woodlands Airbnb Market Data
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The Woodlands Performance Data
Live MLS trends inside the neighborhood boundary plus STR benchmarks against the rest of Houston.
The Woodlands vs Houston Average
Short-term rental performance compared to the citywide average (AirDNA, trailing 12 months)
Where The Woodlands Ranks
STR market score across all 53 Houston neighborhoods — The Woodlands highlighted
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View Houston market analysis →The Surge Take: The Woodlands
The Woodlands scores 92.5/100 on Surge's STR market score, ranking #1 of 53 Houston-area submarkets we track. That puts it in the top tier of the Houston market — the score blends guest demand drivers, proximity to attractions and employers, and property fundamentals, and The Woodlands performs across the board. The average listing here grosses $37,330/year — about 19% above the Houston metro average.
The revenue profile is a $214 average daily rate at 60% occupancy (RevPAR $102). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
On the regulatory side, The Woodlands falls under The Woodlands, which is currently permissive: No STR ordinance; township lacks zoning authority; subcommittee studying rules as of July 2025. Low regulatory friction is a real advantage — just verify HOA and deed restrictions, which apply regardless of city or county rules.
Generated from live Surge market data: AirDNA performance metrics, MLS pricing inside the neighborhood boundary, and our jurisdiction-level regulation tracking. Not investment advice.
The Woodlands STR Regulations
PermissiveJurisdiction: The Woodlands · Last verified 2026-07-14
No STR ordinance; township lacks zoning authority; subcommittee studying rules as of July 2025
The Woodlands Township is a Texas special-purpose district, not an incorporated city, and therefore lacks the legal authority to enact zoning ordinances or ban STRs. Unincorporated Montgomery County also has no residential zoning authority under Texas law. A Board of Directors subcommittee was reported in July 2025 to be studying potential STR regulations, but no ordinance has been adopted. Key practical risk: Woodlands Village Association deed restrictions frequently prohibit STRs in residential neighborhoods via private covenants enforced civilly. Always verify HOA/deed restrictions before investing.
- •No township or county STR permit required
- •Check village/HOA deed restrictions (commonly prohibit STRs)
- •Texas state HOT registration required
- •Woodlands Township may levy HOT as a special purpose district
HOA covenants and deed restrictions can prohibit short-term rentals regardless of The Woodlands rules — always review them before purchasing. Surge handles permitting, registration, and Hotel Occupancy Tax compliance for every property we manage.
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.
The Woodlands STR Investment FAQ
Is The Woodlands a good area for Airbnb investment?
The Woodlands ranks #1 of 53 Houston neighborhoods with an STR market score of 92.5/100. Short-term rentals here earn an average of $37,330/year at a $214 average daily rate and 60% occupancy.
How much do Airbnbs make in The Woodlands, Houston?
The average short-term rental in The Woodlands generates $37,330 in annual revenue, with an average daily rate of $214 and RevPAR of $102. Individual results vary by property size, quality, and management.
What does it cost to buy an investment property in The Woodlands?
Live MLS pricing for The Woodlands is shown above, sourced directly from the MLS and updated continuously. Compare the median price against average STR revenue of $37,330/year to estimate gross yield.
What short-term rental rules apply in The Woodlands?
The Woodlands falls under The Woodlands short-term rental rules: No STR ordinance; township lacks zoning authority; subcommittee studying rules as of July 2025. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.
More Houston Neighborhoods
Compare The Woodlands against other top-ranked Houston STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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