Airbnb Investment Market Data

Tampa Airbnb Market
Trends & Insights

Seasonality, demand drivers, supply growth, and amenity performance for Tampa short-term rentals.

Surge Take

Tampa Has Opportunity — But Execution Matters

B

Market Grade

64/100

Surge Score™

Our data-driven market assessment — updated with the latest metrics

Selective Entry
Surge Market
Assessment

Tampa's short-term rental market earns an overall Surge Score of 64/100, driven by an average monthly revenue of $3,036 across 6,394 active listings with 60.0% average occupancy and a $180 nightly rate.

Over the past year, revenue has declined 9.8% while occupancy is down 9.1%. The market is contracting — operators should focus on differentiation and dynamic pricing to maintain margins.

Seasonality plays a significant role — peak revenue in March is 101% higher than the September trough. Investors should plan cash reserves for slower months and price aggressively during peak periods.

The sweet spot for Tampa is 4-bedroom properties at $5,010/month. Larger properties command premium nightly rates and attract families and groups, though they require more investment in furnishing and upkeep.

The highest-performing neighborhoods are Hyde Park, Apollo Beach, South Tampa. These areas consistently outperform the market average — if you're choosing where to buy, these zip codes deserve first consideration.

This analysis is generated from proprietary market data, Census demographics, and economic indicators. Not financial advice — always perform your own due diligence before investing.

Ready to invest in Tampa?

Surge manages STR properties from acquisition through operations. Let our team put this data to work for you.

Get Started

Tampa Airbnb market insights

Tampa is Tampa Bay's business and medical hub, anchored by Tampa General Hospital, Moffitt Cancer Center, MacDill Air Force Base, the University of South Florida, Port Tampa Bay, and Raymond James Stadium, with the Gulf beaches across the bay. Demand comes from four segments: medical and university, military and corporate, sports and events, cruises and beaches. That mix is why the market holds 60% occupancy across 6,394 listings and why revenue per listing is down 9.8% year over year.

Medical and university. Tampa General Hospital, Moffitt Cancer Center, and USF bring patients' families, traveling nurses, visiting faculty, and graduation weekends that fill weeks and months, not only weekends.

Military and corporate. MacDill Air Force Base rotations, corporate relocations, and the Westshore and Downtown office districts drive furnished mid-term stays.

Sports and events. Buccaneers and Lightning games, Raymond James Stadium concerts, spring training, Gasparilla, and the Florida State Fair create the highest-rate weekends of the year.

Cruises and beaches. Port Tampa Bay cruise departures add pre- and post-cruise nights, and the Gulf beaches across the bay pull leisure travelers who want a city base.

Spring training, spring break, and festival season (Gasparilla in January and the Florida State Fair in February) push demand to its peak in late winter and early spring, while September, deep in hurricane season with schools back in session, is the slow stretch. The charts below break down seasonality, supply against demand, amenity performance, and our saturation signal month by month. For the neighborhood view, see the Tampa neighborhoods page; for rules, the Tampa regulations page.

Revenue Seasonality

When Does Tampa Make Money?

Average monthly revenue & occupancy across 5 years of data

Peak Month

Mar

$4,362/mo · 77.4% occ

Trough Month

Sep

$2,167/mo · 52.1% occ

Revenue Swing

101%

Peak vs trough variance

Monthly Revenue
Occupancy Rate
$2.2k$2.7k$3.3k$3.8k$4.4kJanFebMarAprMayJunJulAugSepOctNovDec

Why This Matters for STR Investors

Seasonality is one of the most important factors in underwriting an STR investment. It tells you how much of your annual income is concentrated in a few peak months versus spread evenly throughout the year. In Tampa, Mar generates 101% more revenue than Sep — that's a significant swing. Markets with high seasonality can deliver exceptional peak-month returns, but you need to plan for slower months when revenue drops. Smart investors budget with the trough months in mind, not the peaks. Dynamic pricing tools become essential here — they help you capture maximum revenue during high demand while keeping occupancy up during off-season by adjusting rates downward. If your mortgage payment is based on annual averages, make sure you have 3-4 months of reserves to cover the gap.

Market Trends

Revenue & Occupancy Trends

36-month performance trajectory — is this market growing or saturating?

Avg Revenue (Last 12mo)

$3,036

-9.8% YoY

Avg Occupancy (Last 12mo)

60.0%

Current Revenue

$2,243

Latest month

Market Signal

Saturating

Revenue & occ declining

Monthly Revenue
Occupancy Rate
$1.8k$2.5k$3.2k$3.9k$4.7kOct '23Apr '24Oct '24Apr '25Oct '25Apr '26Sep '26

Why This Matters for STR Investors

Revenue and occupancy trends over time reveal whether a market is gaining momentum or losing steam — and that directly impacts your investment thesis. In Tampa, both revenue (-9.8% YoY) and occupancy (-9.1% YoY) are trending downward. This typically means new supply has outpaced demand growth — more hosts are competing for the same pool of guests, driving down both rates and booking frequency. This doesn't mean you can't succeed here, but it raises the bar. Investors entering a saturating market need to compete on quality: professional photography, responsive guest communication, standout amenities, and smart dynamic pricing. Generic listings in a saturating market tend to underperform projections.

STR Investor Insight

Which Amenities Drive the Most Revenue?

How each amenity impacts revenue, rates, and occupancy in Tampa

Highest Revenue Lift

Hot Tub

+79.0% vs market avg

Highest ADR Lift

Hot Tub

+91.4% vs market avg

Best for Occupancy

EV Charger

+6.4% vs market avg

Market Avg: $36,426Hot Tub$65,204 (+79.0%)Indoor Fireplace$54,806 (+50.5%)EV Charger$52,200 (+43.3%)Pool$51,965 (+42.7%)Waterfront$46,043 (+26.4%)Gym$44,250 (+21.5%)Washer$44,032 (+20.9%)Beach Access$43,721 (+20.0%)

Why This Matters for STR Investors

In Tampa, listings with a hot tub earn 79% more revenue than the market average — the single biggest amenity driver. Pool access adds +43% to monthly revenue. These premiums compound with bedroom count: larger properties with premium amenities see the widest gap versus comparable listings without them. Use this data to prioritize renovation spending and amenity investments that directly lift your bottom line.

Market Saturation

How Crowded Is Tampa?

STR density, competitive landscape, and market concentration

Saturation Level

Low Saturation

2.7 STRs per 1K households

Active Listings

6,394

Competing for guests

Market-Wide Occupancy

60.0%

Average across all STRs

Saturation Indicators

STR Density

2.7 per 1K

Below average density — less competition per household

Market Occupancy

60.0%

Lower demand signal — pricing and positioning are key

Annual Revenue per STR

$36,426.36

Strong revenue per listing — market supports good ADRs

Market Concentration

17%

Revenue is spread evenly — more neighborhoods can perform well

Why This Matters for STR Investors

Market saturation tells you how crowded the playing field is — and it's one of the biggest risks new investors overlook. Tampa has 6,394 active short-term rentals across approximately 2400K households, which works out to 2.7 STRs per 1,000 households. For context, heavily saturated resort markets like Kissimmee or Panama City Beach run 15-20+ STRs per 1,000 households. At 2.7, Tampa still has room for new operators to enter without being drowned out by competition. Lower saturation generally means less price pressure, higher occupancy rates, and more forgiving margins if your listing isn't perfect from day one. This is especially important for first-time investors who are still learning the operational side. Revenue is relatively well-distributed across neighborhoods, which gives you more flexibility in where you invest without being locked into a small number of 'must-buy' zones.

News & Alerts

Market News & STR Alerts

Surge Buyer List

Get our top Tampa STR opportunities in your inbox

We run every property we surface in Tampa through the same data on this page. When one clears our underwriting, buyer list members get it first, with the numbers.

  • Underwritten with real revenue data
    Projected revenue, ADR and occupancy from comparable STRs, not listing-agent guesses.
  • Regulation-checked
    We flag permits, HOA limits and city rules before a deal ever reaches you.
  • Only the ones worth your time
    If a property doesn't clear our underwriting, you never hear about it. No spam.
Join the buyer list, free

By joining, you agree to receive property alerts from Surge and our licensed Florida partner brokerages by email and, if you add a phone number, by text. Florida transactions are handled by a licensed partner brokerage in that market, named on each opportunity. Msg and data rates may apply. Unsubscribe anytime.

Tampa Airbnb Market Insights FAQ

Not on current data. Tampa has 6,394 active entire-home listings, and revenue per listing over the last twelve months is down 9.8% year over year. A saturating market shows falling revenue per listing as supply outruns demand. Tampa suits investors who want weekly and monthly stays backed by medical, military, and corporate demand rather than pure tourism. The main things to underwrite are the seven-night minimum in residential zoning (nightly pricing models overstate what most homes can legally earn), the 2027 Hillsborough County registration, HOA and condo rental restrictions, and flood and windstorm insurance. The saturation signal on this page tracks the ratio of listing growth to demand growth each month.

Over the trailing twelve months Tampa averaged $180 per night and 60% occupancy, with March the strongest month ($4,436 per listing) and September the weakest ($2,243). Spring training, spring break, and festival season (Gasparilla in January and the Florida State Fair in February) push demand to its peak in late winter and early spring, while September, deep in hurricane season with schools back in session, is the slow stretch. Listings with a hot tub earned about 79% more than the market baseline. The five-year charts on this page show how rate and occupancy have moved month by month.

Tampa short-term rental demand comes from four segments. (1) Medical and university: Tampa General Hospital, Moffitt Cancer Center, and USF bring patients' families, traveling nurses, visiting faculty, and graduation weekends that fill weeks and months, not only weekends. (2) Military and corporate: MacDill Air Force Base rotations, corporate relocations, and the Westshore and Downtown office districts drive furnished mid-term stays. (3) Sports and events: Buccaneers and Lightning games, Raymond James Stadium concerts, spring training, Gasparilla, and the Florida State Fair create the highest-rate weekends of the year. (4) Cruises and beaches: Port Tampa Bay cruise departures add pre- and post-cruise nights, and the Gulf beaches across the bay pull leisure travelers who want a city base.

When new listings grow faster than booked nights, occupancy and nightly rates compress and per-listing revenue falls. Tampa's advantage is demand diversification: medical and university, military and corporate, sports and events, cruises and beaches do not all move together, which puts a floor under occupancy. The supply and demand chart on this page tracks active listings, available nights, and booked nights over time; treat supply growth above 20% with demand growth under 10% as a signal to be more selective on neighborhood and property type.

Three things: (1) supply growth in your target neighborhood, since above 15% a year competition intensifies; (2) nightly-rate direction, because falling rates signal oversupply while stable or rising rates (currently $180 in Tampa) indicate pricing power; and (3) regulatory changes. Both the City of Tampa and unincorporated Hillsborough County limit homes in residential zoning to stays of seven days or longer under rules that predate Florida's 2011 preemption, so nightly stays in ordinary neighborhoods are off the table outside Hillsborough's Resort Dwelling Overlay Districts. Every rental needs a Florida DBPR license, stays pay 13.5% combined tax (6% state sales tax, 1.5% county surtax, 6% Tourist Development Tax), and unincorporated Hillsborough adds an annual county registration starting January 1, 2027.

In Tampa, listings with a hot tub earned roughly 79% more per year than the market baseline of $36,426. The amenity performance section on this page ranks every tracked amenity by revenue, rate, and occupancy lift so you can prioritize the upgrades that pay back fastest.

Deep Market Analytics

Granular STR performance data, competitive landscape, and demand forecasts

Surge Market Intelligence

Monthly Revenue Seasonality

JanFebMarAprMayJunJulAugSepOctNovDec

19,468

Total Active STR Listings

14 days

Avg Booking Lead Time

3.2 nights

Avg Length of Stay

+12.3%

Supply Growth (YoY)

Revenue Distribution

Top 10%$72,000+
Top 25%$48,000+
Median$34,200
Bottom 25%$18,000

Competitive Landscape

Entire Home/Apt68%
Private Room28%
Shared Room4%
Superhost %24%

Unlock Deep Market Analytics

Get granular STR data including seasonality patterns, revenue distributions, competitive landscape analysis, and demand forecasts for your market. Free with a Surge consultation.

Book a Free Consultation

A Surge agent will share the full analytics report

Talk to a Specialist