Tampa Airbnb Market
Trends & Insights
Seasonality, demand drivers, supply growth, and amenity performance for Tampa short-term rentals.
Tampa Has Opportunity — But Execution Matters
Market Grade
64/100
Surge Score™
Our data-driven market assessment — updated with the latest metrics
Assessment
Tampa's short-term rental market earns an overall Surge Score of 64/100, driven by an average monthly revenue of $3,036 across 6,394 active listings with 60.0% average occupancy and a $180 nightly rate.
Over the past year, revenue has declined 9.8% while occupancy is down 9.1%. The market is contracting — operators should focus on differentiation and dynamic pricing to maintain margins.
Seasonality plays a significant role — peak revenue in March is 101% higher than the September trough. Investors should plan cash reserves for slower months and price aggressively during peak periods.
The sweet spot for Tampa is 4-bedroom properties at $5,010/month. Larger properties command premium nightly rates and attract families and groups, though they require more investment in furnishing and upkeep.
The highest-performing neighborhoods are Hyde Park, Apollo Beach, South Tampa. These areas consistently outperform the market average — if you're choosing where to buy, these zip codes deserve first consideration.
This analysis is generated from proprietary market data, Census demographics, and economic indicators. Not financial advice — always perform your own due diligence before investing.
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Tampa is Tampa Bay's business and medical hub, anchored by Tampa General Hospital, Moffitt Cancer Center, MacDill Air Force Base, the University of South Florida, Port Tampa Bay, and Raymond James Stadium, with the Gulf beaches across the bay. Demand comes from four segments: medical and university, military and corporate, sports and events, cruises and beaches. That mix is why the market holds 60% occupancy across 6,394 listings and why revenue per listing is down 9.8% year over year.
Medical and university. Tampa General Hospital, Moffitt Cancer Center, and USF bring patients' families, traveling nurses, visiting faculty, and graduation weekends that fill weeks and months, not only weekends.
Military and corporate. MacDill Air Force Base rotations, corporate relocations, and the Westshore and Downtown office districts drive furnished mid-term stays.
Sports and events. Buccaneers and Lightning games, Raymond James Stadium concerts, spring training, Gasparilla, and the Florida State Fair create the highest-rate weekends of the year.
Cruises and beaches. Port Tampa Bay cruise departures add pre- and post-cruise nights, and the Gulf beaches across the bay pull leisure travelers who want a city base.
Spring training, spring break, and festival season (Gasparilla in January and the Florida State Fair in February) push demand to its peak in late winter and early spring, while September, deep in hurricane season with schools back in session, is the slow stretch. The charts below break down seasonality, supply against demand, amenity performance, and our saturation signal month by month. For the neighborhood view, see the Tampa neighborhoods page; for rules, the Tampa regulations page.
When Does Tampa Make Money?
Average monthly revenue & occupancy across 5 years of data
Peak Month
Mar
$4,362/mo · 77.4% occ
Trough Month
Sep
$2,167/mo · 52.1% occ
Revenue Swing
101%
Peak vs trough variance
Why This Matters for STR Investors
Seasonality is one of the most important factors in underwriting an STR investment. It tells you how much of your annual income is concentrated in a few peak months versus spread evenly throughout the year. In Tampa, Mar generates 101% more revenue than Sep — that's a significant swing. Markets with high seasonality can deliver exceptional peak-month returns, but you need to plan for slower months when revenue drops. Smart investors budget with the trough months in mind, not the peaks. Dynamic pricing tools become essential here — they help you capture maximum revenue during high demand while keeping occupancy up during off-season by adjusting rates downward. If your mortgage payment is based on annual averages, make sure you have 3-4 months of reserves to cover the gap.
Revenue & Occupancy Trends
36-month performance trajectory — is this market growing or saturating?
Avg Revenue (Last 12mo)
$3,036
-9.8% YoY
Avg Occupancy (Last 12mo)
60.0%
Current Revenue
$2,243
Latest month
Market Signal
Saturating
Revenue & occ declining
Why This Matters for STR Investors
Revenue and occupancy trends over time reveal whether a market is gaining momentum or losing steam — and that directly impacts your investment thesis. In Tampa, both revenue (-9.8% YoY) and occupancy (-9.1% YoY) are trending downward. This typically means new supply has outpaced demand growth — more hosts are competing for the same pool of guests, driving down both rates and booking frequency. This doesn't mean you can't succeed here, but it raises the bar. Investors entering a saturating market need to compete on quality: professional photography, responsive guest communication, standout amenities, and smart dynamic pricing. Generic listings in a saturating market tend to underperform projections.
Which Amenities Drive the Most Revenue?
How each amenity impacts revenue, rates, and occupancy in Tampa
Highest Revenue Lift
Hot Tub
+79.0% vs market avg
Highest ADR Lift
Hot Tub
+91.4% vs market avg
Best for Occupancy
EV Charger
+6.4% vs market avg
Why This Matters for STR Investors
In Tampa, listings with a hot tub earn 79% more revenue than the market average — the single biggest amenity driver. Pool access adds +43% to monthly revenue. These premiums compound with bedroom count: larger properties with premium amenities see the widest gap versus comparable listings without them. Use this data to prioritize renovation spending and amenity investments that directly lift your bottom line.
How Crowded Is Tampa?
STR density, competitive landscape, and market concentration
Saturation Level
Low Saturation
2.7 STRs per 1K households
Active Listings
6,394
Competing for guests
Market-Wide Occupancy
60.0%
Average across all STRs
Saturation Indicators
STR Density
2.7 per 1K
Below average density — less competition per household
Market Occupancy
60.0%
Lower demand signal — pricing and positioning are key
Annual Revenue per STR
$36,426.36
Strong revenue per listing — market supports good ADRs
Market Concentration
17%
Revenue is spread evenly — more neighborhoods can perform well
Why This Matters for STR Investors
Market saturation tells you how crowded the playing field is — and it's one of the biggest risks new investors overlook. Tampa has 6,394 active short-term rentals across approximately 2400K households, which works out to 2.7 STRs per 1,000 households. For context, heavily saturated resort markets like Kissimmee or Panama City Beach run 15-20+ STRs per 1,000 households. At 2.7, Tampa still has room for new operators to enter without being drowned out by competition. Lower saturation generally means less price pressure, higher occupancy rates, and more forgiving margins if your listing isn't perfect from day one. This is especially important for first-time investors who are still learning the operational side. Revenue is relatively well-distributed across neighborhoods, which gives you more flexibility in where you invest without being locked into a small number of 'must-buy' zones.
Market News & STR Alerts
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- Underwritten with real revenue dataProjected revenue, ADR and occupancy from comparable STRs, not listing-agent guesses.
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Tampa Airbnb Market Insights FAQ
Not on current data. Tampa has 6,394 active entire-home listings, and revenue per listing over the last twelve months is down 9.8% year over year. A saturating market shows falling revenue per listing as supply outruns demand. Tampa suits investors who want weekly and monthly stays backed by medical, military, and corporate demand rather than pure tourism. The main things to underwrite are the seven-night minimum in residential zoning (nightly pricing models overstate what most homes can legally earn), the 2027 Hillsborough County registration, HOA and condo rental restrictions, and flood and windstorm insurance. The saturation signal on this page tracks the ratio of listing growth to demand growth each month.
Over the trailing twelve months Tampa averaged $180 per night and 60% occupancy, with March the strongest month ($4,436 per listing) and September the weakest ($2,243). Spring training, spring break, and festival season (Gasparilla in January and the Florida State Fair in February) push demand to its peak in late winter and early spring, while September, deep in hurricane season with schools back in session, is the slow stretch. Listings with a hot tub earned about 79% more than the market baseline. The five-year charts on this page show how rate and occupancy have moved month by month.
Tampa short-term rental demand comes from four segments. (1) Medical and university: Tampa General Hospital, Moffitt Cancer Center, and USF bring patients' families, traveling nurses, visiting faculty, and graduation weekends that fill weeks and months, not only weekends. (2) Military and corporate: MacDill Air Force Base rotations, corporate relocations, and the Westshore and Downtown office districts drive furnished mid-term stays. (3) Sports and events: Buccaneers and Lightning games, Raymond James Stadium concerts, spring training, Gasparilla, and the Florida State Fair create the highest-rate weekends of the year. (4) Cruises and beaches: Port Tampa Bay cruise departures add pre- and post-cruise nights, and the Gulf beaches across the bay pull leisure travelers who want a city base.
When new listings grow faster than booked nights, occupancy and nightly rates compress and per-listing revenue falls. Tampa's advantage is demand diversification: medical and university, military and corporate, sports and events, cruises and beaches do not all move together, which puts a floor under occupancy. The supply and demand chart on this page tracks active listings, available nights, and booked nights over time; treat supply growth above 20% with demand growth under 10% as a signal to be more selective on neighborhood and property type.
Three things: (1) supply growth in your target neighborhood, since above 15% a year competition intensifies; (2) nightly-rate direction, because falling rates signal oversupply while stable or rising rates (currently $180 in Tampa) indicate pricing power; and (3) regulatory changes. Both the City of Tampa and unincorporated Hillsborough County limit homes in residential zoning to stays of seven days or longer under rules that predate Florida's 2011 preemption, so nightly stays in ordinary neighborhoods are off the table outside Hillsborough's Resort Dwelling Overlay Districts. Every rental needs a Florida DBPR license, stays pay 13.5% combined tax (6% state sales tax, 1.5% county surtax, 6% Tourist Development Tax), and unincorporated Hillsborough adds an annual county registration starting January 1, 2027.
In Tampa, listings with a hot tub earned roughly 79% more per year than the market baseline of $36,426. The amenity performance section on this page ranks every tracked amenity by revenue, rate, and occupancy lift so you can prioritize the upgrades that pay back fastest.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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