Best Naples Neighborhoods
for Airbnb Investment
11 neighborhoods ranked by revenue, nightly rate, occupancy, and Surge Score, with live MLS pricing for each.
Market Grade
46/100
Surge Score™
How Naples Airbnb neighborhoods differ
The market divides along the city line: Old Naples, Port Royal, Aqualane Shores, and the Fifth Avenue district inside the City of Naples carry the highest prices but are largely restricted to 30-day-plus stays; North Naples, Vanderbilt Beach, Pelican Bay, and the golf communities east of I-75 are unincorporated Collier County and allow nightly rentals with registration; Marco Island and Everglades City set their own rules; and East Naples and Golden Gate offer lower entry prices further from the beach.
Across the 11 neighborhoods below, nightly rates run from $222 to $404 and annual revenue from about $32,035 to $60,253, against a city average of $56,499. Naples Park, Marco Island, and Vineyards lead on revenue; Everglades City, East Naples, and North Naples lead on Surge Score. Homes and condos in North Naples near Vanderbilt Beach and the club communities along Immokalee Road hold the steadiest occupancy because they sit in unincorporated Collier County, where nightly rentals are allowed, and draw golf and beach travelers in every season. Each card links to a full neighborhood page with live MLS pricing, gross yield, and the governing STR jurisdiction.
Neighborhood Investment Profiles
11 neighborhoods ranked by Surge Score — combining STR revenue, occupancy, and market fundamentals
Solid performer with balanced revenue and demand signals.
Solid performer with balanced revenue and demand signals. Steady demand at lower rates — potential for pricing optimization.
Commands premium nightly rates at $387 ADR.
Commands premium nightly rates at $404 ADR.
Emerging opportunity with room for strategic positioning.
Emerging opportunity with room for strategic positioning. Steady demand at lower rates — potential for pricing optimization.
Emerging opportunity with room for strategic positioning.
Emerging opportunity with room for strategic positioning.
Emerging opportunity with room for strategic positioning.
Emerging opportunity with room for strategic positioning.
Emerging opportunity with room for strategic positioning.
Compare Neighborhoods
Select up to 3 neighborhoods to compare side-by-side across all key investment metrics
Select 2-3 neighborhoods above, or use the quick-pick to compare the top-rated areas
Naples Airbnb Neighborhoods FAQ
By gross revenue, Naples Park, Marco Island, and Vineyards lead Naples, with Naples Park averaging $60,253 a year. By our Surge Score, which also weighs demand consistency and regulatory risk, the top areas are Everglades City, East Naples, and North Naples. For value, North Naples, Golden Gate, and Naples Manor combine below-median nightly rates with above-median occupancy. Homes and condos in North Naples near Vanderbilt Beach and the club communities along Immokalee Road hold the steadiest occupancy because they sit in unincorporated Collier County, where nightly rentals are allowed, and draw golf and beach travelers in every season.
Nightly rates range from $222 in Golden Gate to $404 in Marco Island, against a city average of $316. The market divides along the city line: Old Naples, Port Royal, Aqualane Shores, and the Fifth Avenue district inside the City of Naples carry the highest prices but are largely restricted to 30-day-plus stays; North Naples, Vanderbilt Beach, Pelican Bay, and the golf communities east of I-75 are unincorporated Collier County and allow nightly rentals with registration; Marco Island and Everglades City set their own rules; and East Naples and Golden Gate offer lower entry prices further from the beach. The comparison tool on this page plots up to three neighborhoods against each other on revenue, rate, occupancy, and Surge Score.
The Naples average is 56%, but neighborhoods differ by demand type. Homes and condos in North Naples near Vanderbilt Beach and the club communities along Immokalee Road hold the steadiest occupancy because they sit in unincorporated Collier County, where nightly rentals are allowed, and draw golf and beach travelers in every season. Leisure-driven areas post higher weekend and peak-season occupancy with softer midweek nights. Each neighborhood page on this site shows trailing-twelve-month occupancy next to the city benchmark.
Generally not on a nightly basis. Inside City of Naples limits, residential properties must rent for 30 days or longer, with an exception of three shorter rentals per calendar year, and cannot be advertised for stays under 30 days. Investors who want true vacation rental income focus on unincorporated Collier County, particularly North Naples around Vanderbilt Beach and the golf communities, where nightly rentals are allowed with county registration. The neighborhood pages on this site separate the city from the county submarkets.
Annual revenue per listing ranges from about $32,035 in value neighborhoods to $60,253 in Naples Park. The market average is $56,499. Every Naples neighborhood page lists revenue, nightly rate, occupancy, live MLS pricing, and the implied gross yield so you can compare returns rather than just revenue.
Highest-Ranked Investment Properties
Curated using our proprietary 100-point Surge Score™ model — evaluating property fundamentals, financial viability, location quality, and listing quality.
Search by Surge Score™, map, filters, neighborhoods.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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