Cibolo / Marion Airbnb Market Data

Cibolo / Marion scores 72.0/100 on Surge's STR market score, ranking #29 of 37 San Antonio-area submarkets we track. That's in the lower tier of the San Antonio market on our score, which usually reflects thinner guest demand. Deals here need to be underwritten conservatively — the entry price has to do the heavy lifting. The average listing here grosses $33,284/year — about 11% below the San Antonio metro average, so unit selection and design matter more than usual.

The revenue profile is a $170 average daily rate at 65% occupancy (RevPAR $91). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.

On the regulatory side, Cibolo / Marion falls under City of Cibolo, which is currently permissive: No STR-specific ordinance; standard zoning and HOT compliance only. Low regulatory friction is a real advantage — just verify HOA and deed restrictions, which apply regardless of city or county rules.