Magnolia Airbnb Market Data
Magnolia is one of 53 neighborhoods in the Houston Airbnb market (14,009 active listings, $34,281 average annual revenue). Figures below are trailing twelve months for entire-home rentals, benchmarked against the city average. Check the Houston short-term rental regulations before underwriting, since rules differ by jurisdiction.
Magnolia Performance Data
STR benchmarks against the rest of Houston and where Magnolia ranks among its neighborhoods.
Magnolia vs Houston Average
Short-term rental performance compared to the citywide average (Surge market data, trailing 12 months)
Where Magnolia Ranks
STR market score across all 53 Houston neighborhoods — Magnolia highlighted
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View Houston market analysis →The Surge Take: Magnolia
Magnolia scores 82.7/100 on Surge's STR market score, ranking #9 of 53 Houston-area submarkets we track. That puts it in the top tier of the Houston market — the score blends guest demand drivers, proximity to attractions and employers, and property fundamentals, and Magnolia performs across the board. The average listing here grosses $25,806/year — about 25% below the Houston metro average, so unit selection and design matter more than usual.
The revenue profile is a $158 average daily rate at 55% occupancy (RevPAR $71). That's a healthy mid-market ADR — the sweet spot for durable demand from both leisure and work travel. As a suburban submarket, demand skews toward families, relocations, and medical or project stays — larger homes tend to outperform.
Regulation-wise, Magnolia falls under Magnolia, which allows short-term rentals with compliance requirements — Permit required since Dec 2024 ordinance; $150/unit, annual, inspection within 30 days. Registration-style regimes are manageable and tend to thin out casual competition, which can favor professional operators.
Generated from live Surge market data: short term rental performance metrics and our jurisdiction-level regulation tracking. Not investment advice.
Magnolia STR Regulations
RegulatedJurisdiction: Magnolia · Last verified 2026-07-14
Permit required since Dec 2024 ordinance; $150/unit, annual, inspection within 30 days
Magnolia City Council unanimously passed a comprehensive STR ordinance on December 10, 2024. Each STR unit requires its own annual permit ($150 fee). Existing operators had 90 days to apply. City staff inspects within 30 days of application to determine maximum occupancy and parking capacity. Operating without a permit is unlawful and subject to fines and a Class C misdemeanor. The city is authorized to collect Hotel Occupancy Tax from STR operators and maintains a public website listing all permitted STRs.
- •STR permit required per unit ($150/year)
- •Existing operators had 90-day grace period from ordinance effective date
- •On-site inspection within 30 days of application (city sets max occupancy)
- •Working smoke alarms required
- •CO detectors on each floor if gas/propane/attached garage
- •Windows in each bedroom required
- •Gas appliances vented outside
- •Operating without permit = fines + Class C misdemeanor
- •City HOT collection authorized and required
- •Public listing on city website
HOA covenants and deed restrictions can prohibit short-term rentals regardless of Magnolia rules — always review them before purchasing. Surge handles permitting, registration, and lodging tax compliance for every property we manage.
This information is provided for general guidance only and does not constitute legal or tax advice. Regulations change — verify current requirements with local authorities before making investment decisions.
Magnolia STR Investment FAQ
Is Magnolia a good area for Airbnb investment?
Magnolia ranks #9 of 53 Houston neighborhoods with an STR market score of 82.7/100. Short-term rentals here earn an average of $25,806/year at a $158 average daily rate and 55% occupancy.
How much do Airbnbs make in Magnolia, Houston?
The average short-term rental in Magnolia generates $25,806 in annual revenue, with an average daily rate of $158 and RevPAR of $71. Individual results vary by property size, quality, and management.
What short-term rental rules apply in Magnolia?
Magnolia falls under Magnolia short-term rental rules: Permit required since Dec 2024 ordinance; $150/unit, annual, inspection within 30 days. See the regulations section on this page for requirements, taxes, and sources — note that HOA and deed restrictions can also apply.
More Houston Neighborhoods
Compare Magnolia against other top-ranked Houston STR submarkets.
Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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