Orlando Airbnb Market
Trends & Insights
Seasonality, demand drivers, supply growth, and amenity performance for Orlando short-term rentals.
Orlando Is a Strong STR Market — Here's Why
Market Grade
79/100
Surge Score™
Our data-driven market assessment — updated with the latest metrics
Assessment
Orlando's short-term rental market earns an overall Surge Score of 79/100, driven by an average monthly revenue of $4,216 across 40,956 active listings with 61.0% average occupancy and a $252 nightly rate.
Over the past year, revenue has grown 4.1% while occupancy is up 0.5%. The market is expanding — a healthy signal where growing demand is supporting higher rates.
Seasonality plays a significant role — peak revenue in March is 90% higher than the September trough. Investors should plan cash reserves for slower months and price aggressively during peak periods.
The sweet spot for Orlando is 4-bedroom properties at $3,918/month. Larger properties command premium nightly rates and attract families and groups, though they require more investment in furnishing and upkeep.
The highest-performing neighborhoods are Championsgate, Storey Lake, Indian Ridge / Encore. These areas consistently outperform the market average — if you're choosing where to buy, these zip codes deserve first consideration.
This analysis is generated from proprietary market data, Census demographics, and economic indicators. Not financial advice — always perform your own due diligence before investing.
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Orlando is the theme-park capital of the world, anchored by Walt Disney World, Universal Orlando, and the Orange County Convention Center, with the whole-home vacation rental market concentrated in the Kissimmee and ChampionsGate resort corridor of Osceola County. Demand comes from four segments: theme parks, conventions, sports and events, international travel. That mix is why the market holds 61% occupancy across 40,956 listings and why revenue per listing is up 4.1% year over year.
Theme parks. Disney, Universal (including Epic Universe), and SeaWorld draw multi-generational family groups who book large homes with pools for week-long stays.
Conventions. The Orange County Convention Center is one of the busiest in the country and fills midweek demand near International Drive.
Sports and events. ESPN Wide World of Sports youth tournaments, Camping World Stadium bowl games, and Orlando City and Magic games add weekend spikes across the year.
International travel. Orlando International Airport is a top gateway for Brazilian, British, and Canadian visitors who favor resort-style homes over hotels.
Spring break and the summer school holidays stack theme-park demand into March and June through July, while late August through September, after schools reopen and during hurricane season, is the slow stretch. The charts below break down seasonality, supply against demand, amenity performance, and our saturation signal month by month. For the neighborhood view, see the Orlando neighborhoods page; for rules, the Orlando regulations page.
When Does Orlando Make Money?
Average monthly revenue & occupancy across 5 years of data
Peak Month
Mar
$5,437/mo · 72.9% occ
Trough Month
Sep
$2,857/mo · 48.2% occ
Revenue Swing
90%
Peak vs trough variance
Why This Matters for STR Investors
Seasonality is one of the most important factors in underwriting an STR investment. It tells you how much of your annual income is concentrated in a few peak months versus spread evenly throughout the year. In Orlando, Mar generates 90% more revenue than Sep — that's a significant swing. Markets with high seasonality can deliver exceptional peak-month returns, but you need to plan for slower months when revenue drops. Smart investors budget with the trough months in mind, not the peaks. Dynamic pricing tools become essential here — they help you capture maximum revenue during high demand while keeping occupancy up during off-season by adjusting rates downward. If your mortgage payment is based on annual averages, make sure you have 3-4 months of reserves to cover the gap.
Revenue & Occupancy Trends
36-month performance trajectory — is this market growing or saturating?
Avg Revenue (Last 12mo)
$4,216
+4.1% YoY
Avg Occupancy (Last 12mo)
61.0%
Current Revenue
$3,997
Latest month
Market Signal
Growing
Revenue & occ trending up
Why This Matters for STR Investors
Revenue and occupancy trends over time reveal whether a market is gaining momentum or losing steam — and that directly impacts your investment thesis. In Orlando, revenue is up 4.1% year-over-year while occupancy remains stable. That combination is the strongest signal in STR investing: it means traveler demand is growing faster than new listings are entering the market. When demand outpaces supply, existing operators have pricing power — you can raise rates without losing bookings. This is the ideal window to enter a market because your property will benefit from the rising tide rather than fighting for scraps in an oversaturated space.
Which Amenities Drive the Most Revenue?
How each amenity impacts revenue, rates, and occupancy in Orlando
Highest Revenue Lift
Indoor Fireplace
+19.9% vs market avg
Highest ADR Lift
Hot Tub
+23.0% vs market avg
Best for Occupancy
EV Charger
+4.4% vs market avg
Why This Matters for STR Investors
In Orlando, listings with a indoor fireplace earn 20% more revenue than the market average — the single biggest amenity driver. Pool access adds +5% to monthly revenue. These premiums compound with bedroom count: larger properties with premium amenities see the widest gap versus comparable listings without them. Use this data to prioritize renovation spending and amenity investments that directly lift your bottom line.
How Crowded Is Orlando?
STR density, competitive landscape, and market concentration
Saturation Level
High Saturation
17.1 STRs per 1K households
Active Listings
40,956
Competing for guests
Market-Wide Occupancy
61.0%
Average across all STRs
Saturation Indicators
STR Density
17.1 per 1K
Above average density — market is well-supplied
Market Occupancy
61.0%
Healthy demand — guests are booking consistently
Annual Revenue per STR
$50,589.96
Strong revenue per listing — market supports good ADRs
Market Concentration
17%
Revenue is spread evenly — more neighborhoods can perform well
Why This Matters for STR Investors
Market saturation tells you how crowded the playing field is — and it's one of the biggest risks new investors overlook. Orlando has 40,956 active short-term rentals across approximately 2400K households, which works out to 17.1 STRs per 1,000 households. This is comparable to well-established STR destinations. In markets with this density, the difference between a top-performing listing and an average one is significant — often 40-60% more revenue. What separates them? Professional photography, optimized titles and descriptions, fast response times, thoughtful amenities, and consistent 4.8+ star reviews. If you're entering this market, invest upfront in getting your listing right before worrying about scaling. Revenue is relatively well-distributed across neighborhoods, which gives you more flexibility in where you invest without being locked into a small number of 'must-buy' zones.
Market News & STR Alerts
Orlando Airbnb Market Insights FAQ
Not on current data. Orlando has 40,956 active entire-home listings, and revenue per listing over the last twelve months is up 4.1% year over year. A saturating market shows falling revenue per listing as supply outruns demand. Orlando suits investors who want the largest, most liquid vacation rental market in the country and can operate at scale, with 5 to 8 bedroom pool homes that sleep large groups. The main things to underwrite are parcel-level zoning (the exact county and overlay decide whether a home can rent at all), HOA rental rules, resort community dues and CDD assessments, and heavy supply growth that keeps nightly rates competitive. The saturation signal on this page tracks the ratio of listing growth to demand growth each month.
Over the trailing twelve months Orlando averaged $252 per night and 61% occupancy, with March the strongest month ($5,327 per listing) and September the weakest ($2,899). Spring break and the summer school holidays stack theme-park demand into March and June through July, while late August through September, after schools reopen and during hurricane season, is the slow stretch. Listings with a indoor fireplace earned about 20% more than the market baseline. The five-year charts on this page show how rate and occupancy have moved month by month.
Orlando short-term rental demand comes from four segments. (1) Theme parks: Disney, Universal (including Epic Universe), and SeaWorld draw multi-generational family groups who book large homes with pools for week-long stays. (2) Conventions: The Orange County Convention Center is one of the busiest in the country and fills midweek demand near International Drive. (3) Sports and events: ESPN Wide World of Sports youth tournaments, Camping World Stadium bowl games, and Orlando City and Magic games add weekend spikes across the year. (4) International travel: Orlando International Airport is a top gateway for Brazilian, British, and Canadian visitors who favor resort-style homes over hotels.
When new listings grow faster than booked nights, occupancy and nightly rates compress and per-listing revenue falls. Orlando's advantage is demand diversification: theme parks, conventions, sports and events, international travel do not all move together, which puts a floor under occupancy. The supply and demand chart on this page tracks active listings, available nights, and booked nights over time; treat supply growth above 20% with demand growth under 10% as a signal to be more selective on neighborhood and property type.
Three things: (1) supply growth in your target neighborhood, since above 15% a year competition intensifies; (2) nightly-rate direction, because falling rates signal oversupply while stable or rising rates (currently $252 in Orlando) indicate pricing power; and (3) regulatory changes. City of Orlando prohibits whole-home short-term rentals in residential zoning and only allows owner-occupied home sharing with a $275 first-year registration. The vacation rental market sits in unincorporated Osceola County, where short-term rentals are allowed inside the county's rental overlay with a Florida DBPR license, a $30 Local Business Tax Receipt, and self-remitted 6% Tourist Development Tax on top of 6% state sales tax and a 1.5% county surtax.
In Orlando, listings with a indoor fireplace earned roughly 20% more per year than the market baseline of $50,590. The amenity performance section on this page ranks every tracked amenity by revenue, rate, and occupancy lift so you can prioritize the upgrades that pay back fastest.
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Deep Market Analytics
Granular STR performance data, competitive landscape, and demand forecasts
Monthly Revenue Seasonality
19,468
Total Active STR Listings
14 days
Avg Booking Lead Time
3.2 nights
Avg Length of Stay
+12.3%
Supply Growth (YoY)
Revenue Distribution
Competitive Landscape
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