Jacksonville is the largest city by area in the continental United States, and its short term rentals spread across very different places: historic bungalows in Riverside and Avondale, condos in San Marco and downtown, family homes in Mandarin and the Southside, and beach houses a short drive east in Jacksonville Beach, Ponte Vedra Beach and St. Augustine. Guests come for Jaguars games, concerts at the arena, the Mayo Clinic, the Naval Air Station, college visits and long weekends on the First Coast. That mix makes the market busy, but it also means a rental in Arlington and a rental at the beach earn very different money, and Duval County's 6% tourist tax is not collected by Airbnb or Vrbo.
This guide compares ten Airbnb management companies and vacation rental managers that work in and around Jacksonville, using only the fees and facts each company publishes on its own site. It also covers what the City of Jacksonville actually requires from short term rentals, the 13.5% Duval County tax stack, what Surge market data says a rental can earn in each part of town, and when hiring a property manager makes financial sense. If you are one of the property owners comparing Airbnb management Jacksonville FL options for a home you own or plan to buy, start with the table, then read the rules section before you sign a contract.
The best Airbnb management companies in Jacksonville for 2026
Each company below manages vacation rentals, condos or homes in Jacksonville or the nearby beaches, and each one offers vacation rental management services to property owners. We last checked every company's own pages in October 2026.
- Surge: best for full service, a transparent fee and written exit terms.
- JaxBNB: best for a local firm with three published service levels.
- Joseph Ellen Properties: best for a flat published full-service rate across the First Coast.
- One Fine BnB: best for a listing-only tier with a published price.
- Nomad Hospitality: best for beach-area homes with a published fee range.
- SUPRA Property Management: best for owners who want a co host option and tax filing help.
- Opulent Property Management: best for luxury homes valued over $1M.
- Place To Be Rentals: best for a small owner-operated team on the beaches.
- Awning: best for investors who want a national firm with no setup fee.
- Evolve: best if you will handle cleaning and want a low published rate.
What could your property earn?
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Quick answers
- Is Airbnb legal in Jacksonville? Yes. The City of Jacksonville has no separate short-term rental permit. Owners need a state license from the Florida DBPR, a Duval County tourist tax account, a fire inspection and compliance with zoning, parking and noise rules, according to the city's short-term rental page.
- What do managers charge? Published full-service rates in the area run from about 15% to 25% of rental revenue. Marketing or listing-only plans run 10% to 12%.
- Who collects the tourist tax? The owner. The Duval County Tax Collector says it has no agreement with any rental platform, so the 6% tax must be filed monthly by the owner or manager.
- What can a rental earn? Surge market data puts the median Jacksonville-area listing at about $46,700 a year, with inland neighborhoods often at $22,000 to $39,000 and the beaches at about $55,000.
1. Surge
Surge is a full-service short-term rental management company working in Texas and FL. Full service starts at 15% of revenue and covers listing setup and professional photos, dynamic pricing, 24/7 guest communication, cleaning and turnover coordination, preventative maintenance, property inspections and monthly owner statements. Surge sets up the state DBPR license and the Duval County tourist tax account and files the tax every month, which is the step many self-managing Airbnb hosts miss. Our team of experienced professionals takes a proactive approach to guest satisfaction, and we build strong relationships with local cleaners and vendors so every stay is a seamless experience.
We are willing and able to take properties in any market with a service page, and we do not have a Jacksonville office yet, so contact us directly about your address. Two things to know before you compare: Surge lists homes on its own Airbnb and Vrbo account, which usually launches a new listing faster, and we put the exit terms in writing so you know exactly how your listing, reviews and future bookings are handled if you leave. Start with a free earnings estimate or read our guide to Airbnb management.
2. JaxBNB
JaxBNB is a Jacksonville company that publishes three plans on its site. Full-Service Management costs 25% and includes listing optimization, PriceLabs dynamic pricing, guest messaging, review responses, turnovers and cleaning, linens and turnover supplies, plus cameras, party alerts and damage protection with every stay. Hybrid Management costs 12%: JaxBNB handles the Airbnb listing and guest communication while you arrange JaxBNB-approved cleaning, restock supplies and handle maintenance within 24 hours. A Setup Only option costs $2,000 one time and covers DBPR license setup, tax guidance, listing setup and a cleaning crew. Under Full Service the owner still pays maintenance, pest control, lawn care and trash valet.
3. Joseph Ellen Properties
Joseph Ellen Properties lists vacation rentals in Jacksonville, Jacksonville Beach, Atlantic Beach, South Ponte Vedra, St. Augustine and Fernandina Beach. Its owner FAQ publishes two plans: a 12% marketing and listing product and an 18% full-service plan that adds 24/7 care. The company says it is committed to owner transparency and benchmarks its performance with KeyData and reports that it beat Duval County's average occupancy in early 2025. That is the company's own claim, so ask for the same report for homes like yours.
4. One Fine BnB
One Fine BnB is a national Airbnb management company with a Jacksonville page that publishes full management at 20% of rental revenue, a listing-only service at 10% and a one-time $500 setup retainer. The listing-only tier suits a hands-on host who wants a better Airbnb listing and pricing but will handle check in, cleaning and guest questions personally.
5. Nomad Hospitality
Nomad Hospitality focuses on the Jacksonville Beach area and publishes an 18% to 20% management fee depending on the property. Its cost page says full-service management in the area typically runs 18% to 30% of rental revenue and lists what its fee includes, which makes it a useful checklist for comparing written quotes from other vacation rental managers.
6. SUPRA Property Management
SUPRA manages short term rentals across Northeast Florida, from beach condos to downtown lofts. Its service list covers listing creation, dynamic pricing, 24/7 guest communication, cleaning and linen service, guest screening, maintenance coordination, owner reporting, and Florida tax filing and registration. SUPRA also offers a co host plan for owners who want to keep their own listing. It does not publish one fixed rate: its site says full service is typically 20% to 30% of booking revenue depending on volume, with co-hosting priced lower.
7. Opulent Property Management
Opulent is a boutique luxury firm based in Jacksonville Beach that serves Ponte Vedra Beach, Jacksonville Beach, St. Augustine and Jacksonville. It manages a curated portfolio of homes valued over $1M and publishes a 25% management fee. If your property is a typical three-bedroom in town, a luxury specialist is probably not the right fit; for a waterfront estate, its hands on approach and branding may be worth the higher rate.
8. Place To Be Rentals
Place To Be Rentals is a local, owner-operated team that manages and co-hosts vacation rentals in Jacksonville Beach, Ponte Vedra Beach and nearby First Coast beach communities, and its owners run their own rentals in the area. Its team says local knowledge and fast response are its focus. It does not publish a rate online, so ask for a written quote and a sample owner statement.
9. Awning
Awning is a national Airbnb property management services company. Its Jacksonville page says full service starts at 15% of revenue, while the same page also advertises plans from 10% nationally, so confirm the rate for your address. Awning lists no setup fee, no cancellation fee and a 90-day notice period to cancel.
10. Evolve
Evolve publishes a Core plan at 10% and a Plus plan at 15%, plus a one-time $250 onboarding fee. Evolve handles marketing, booking and guest communication, while the owner arranges cleaning and maintenance. It suits owners who live in Jacksonville and can manage local support themselves.
Jacksonville Airbnb management fees compared
| Company | Published fee | Model |
|---|---|---|
| Surge | Starting at 15% for full service | Full service, Texas and FL |
| JaxBNB | 25% full / 12% hybrid / $2,000 setup only | Local Jacksonville firm |
| Joseph Ellen Properties | 18% full / 12% marketing | First Coast, local |
| One Fine BnB | 20% full / 10% listing-only + $500 setup | National |
| Nomad Hospitality | 18% to 20% | Beach area, local |
| SUPRA | Typically 20% to 30% (not fixed) | Northeast Florida, co-host option |
| Opulent | 25% | Luxury, $1M+ homes |
| Place To Be Rentals | Not published | Owner-operated, beaches |
| Awning | From 15% on Jacksonville page (10% shown nationally) | National, full service |
| Evolve | 10% Core / 15% Plus + $250 onboarding | National, owner handles cleaning |
The management fee is only part of the fees you pay. Ask every company whether the fee is charged on gross bookings or on the nightly rate only, who keeps the guest cleaning fee, whether repairs carry a markup, what linens and supplies cost, and how much notice you must give to leave. A 15% fee that excludes cleaning and supplies and a 20% fee that includes them can land close together once the extras are counted.
What Airbnb property management services include
Full service property management for a short term rental usually covers the entire process from launch to monthly payout:
- Listing and marketing: photos, a description that answers guest questions, and setup on Airbnb, Vrbo and direct booking.
- Pricing: nightly rates that move with Jaguars home games, concerts, graduation weekends, holidays and the slower winter months.
- Guest communication: inquiries, check in instructions, questions during the stay and check out reminders, ideally answered around the clock.
- Guest screening and guest safety: ID checks, party prevention, noise monitors and clear house rules.
- Cleaning and turnovers: a cleaner after each stay, fully stocked supplies, laundry and a quality check.
- Maintenance: preventative maintenance, regular property inspections, pool and yard care, and fast repairs during a stay.
- Compliance and taxes: the DBPR license, the Duval County tourist tax return every month, the fire inspection and the required human trafficking sign.
- Owner reporting: monthly statements showing bookings, rental income, expenses and net payout.
A co host plan or listing-only plan covers part of this list for a lower fee. That can work well if you live nearby and can respond to a guest at 11 p.m., but be honest about how often you want that call.
Jacksonville short-term rental rules
The City of Jacksonville and Duval County are a consolidated government, so one set of city rules covers most of the county. According to the city's own requirements page, short-term and vacation rental owners must:
- Register with the Florida Department of Business and Professional Regulation (DBPR) for a vacation rental license.
- Register each property with the Duval County Tax Collector for the tourist development tax.
- Get any required fire inspection from the Jacksonville Fire and Rescue Department.
- Post the required human trafficking awareness sign.
- Follow local land use, zoning, parking and noise rules.
There is no separate City of Jacksonville short-term rental permit or registration fee today. Under Florida law, a property counts as a transient public lodging establishment if it is rented to guests more than three times in a calendar year for stays under 30 days, or if it is advertised as regularly rented for stays under 30 days, even if no one books it, according to the city's definition page.
The fire inspection checks items such as smoke alarms, carbon monoxide alarms, exits and emergency escape openings under the state's uniform fire safety standards. The trafficking sign must be at least 11 by 15 inches, in English and Spanish, and list the state hotline. The city's code compliance guide also tells owners to provide a parking plan, keep sidewalks clear, keep required garage or driveway parking available, manage trash between stays, use only proper bedrooms for sleeping, and give neighbors a responsive local contact. Violations can lead to warnings, citations, fines and liens, according to the code compliance page.
Condo and homeowner association rules can be stricter than the city. Many Jacksonville condo buildings, HOAs and community associations set minimum stays or ban short term rentals outright, so read the declaration before you buy. For the statewide picture, see our statewide short-term rental laws guide and our walkthrough of the state vacation rental license.
The beach cities have their own rules
Jacksonville Beach, Atlantic Beach, Neptune Beach and Baldwin are separate cities inside Duval County. The city says Jacksonville Beach has its own licensing on top of the county requirements, while Atlantic Beach and Neptune Beach generally prohibit short-term rentals in residential areas. If your home is east of the Intracoastal Waterway, check its city before you list, and see our guide to vacation rental management in Jacksonville Beach.
Taxes: the 13.5% Duval County stack
Short term rentals in Duval County carry a combined 13.5% tax: the 7.5% Florida sales and use tax paid to the Florida Department of Revenue and the 6% Convention/Tourist Development Tax. According to the Duval County Tax Collector, the county has no agreement with any online rental platform, so the property owner must collect and send the 6% tax every month the property is available, even in a month with zero bookings. Returns are due on the 1st and late after the 20th, with a $50 minimum penalty.
Airbnb may collect the state 7.5% for you, but not the county 6%. The owner stays responsible for the tax even if a management company or platform fails to file it, so ask any manager to show you the monthly return. Our Florida rental tax guide explains how the state side works.
What a Jacksonville Airbnb can earn
Surge market data for the greater Jacksonville market, about 13,600 active listings, shows a median of about $46,700 in annual revenue, an average daily rate of $238 and about 60% occupancy over the last twelve months. Houses earn more than apartments: about $56,700 a year for the median house versus $40,300 for apartments and condos. July is the strongest month and January the weakest.
| Area | Median annual revenue | Average nightly rate | Occupancy |
|---|---|---|---|
| Jacksonville Beach | $55,300 | $282 | 63% |
| Ponte Vedra Beach | $55,000 | $332 | 59% |
| San Pablo | $38,800 | $189 | 70% |
| Mandarin | $37,200 | $181 | 61% |
| San Jose | $32,000 | $149 | 68% |
| Southside | $29,100 | $145 | 65% |
| San Marco | $25,100 | $125 | 68% |
| Arlington | $23,200 | $109 | 66% |
| Downtown Jacksonville | $22,100 | $115 | 62% |
The pattern is clear: inland rentals in Jacksonville stay busy but at lower nightly rates, while beach homes charge more per night. A downtown condo earning $22,000 a year pays a manager $4,400 to $5,500 at 20% to 25%, and that money has to come out of rental revenue before the mortgage, insurance, utilities and taxes. For many inland homes, a lower-cost co-host plan or a mid-term rental to traveling nurses and military families may beat full-service nightly rentals. To check a specific address, use our Airbnb calculator or see the state market overview.
What guests expect from a Jacksonville rental
Guests decide fast. Potential guests compare photos, the nightly price, the location and guest reviews in a few seconds, so the guest experience starts long before check in. In Jacksonville that means clear parking instructions, a self check in with a smart lock, fast Wi-Fi for Mayo Clinic and business visitors, and a quiet night for families in town for a game or a graduation. Every guest should get the same quality of cleaning, fresh linens and a fully stocked kitchen.
Management companies that focus on guests earn better guest reviews, and reviews drive bookings. Ask each company how fast it answers guests at night, how it handles a late check out request, who visits the home when something breaks mid-stay, and what share of its guests leave five-star reviews. A good manager treats every rental like a real business, not a side job, with a process for each step from booking to check out. Short term rentals in a building with a front desk or an HOA need extra steps, so ask about rules for parking passes, pool access and guest registration.
Is hiring an Airbnb management company worth it?
Run the honest math first. Take your expected revenue, subtract the management fee, cleaning, supplies, utilities, internet, insurance, the HOA, property tax, the mortgage and a repair reserve, then compare the result with what you would net from a long-term lease. A good property manager pays for itself when it raises the nightly rate and occupancy enough to cover its fee, or when your time is worth more than the fee. It does not pay for itself when the home is in a low-rate area and the manager's percentage eats most of the margin.
Property owners who live out of state, own more than one rental or cannot answer guests quickly usually benefit most. Match the plan to your financial goals: a manager should maximize net rental income, not just bookings. Owners who live a few minutes away, enjoy managing guests and have a reliable cleaner can often self-manage or use a listing-only plan and keep more rental income.
Where rentals are located in Jacksonville
- Riverside and Avondale: historic homes within walking distance of Five Points, King Street and the riverfront parks, popular with weekend and medical visitors.
- San Marco: condos and older homes near the San Marco Square shops, a short drive across the river to downtown.
- Downtown and the Sports Complex: condos in walking distance of EverBank Stadium, the arena and the ballpark, busy on game and concert nights.
- Southside, San Pablo, San Jose and Mandarin: family homes near the Mayo Clinic campus, Baptist South and the St. Johns Town Center.
- Arlington and the Northside: lower purchase prices, with Jacksonville University in Arlington and the airport on the Northside.
- The beaches: Jacksonville Beach and Ponte Vedra Beach, with the highest nightly rates in the area and separate city rules.
Location changes your guest, and the right location is the first thing potential guests filter for. Downtown rentals sell event nights, the Southside sells medical and business stays, and the beaches sell family vacations. Choose a manager that already fills vacation rentals like yours, and ask how many nights a year its homes in your location book.
Short-term vs long-term rentals in Jacksonville
Many Jacksonville owners compare nightly rentals with long term rentals. A long-term lease brings steadier rent, less wear and fewer taxes to file, but lower top-line revenue. A short-term rental can earn more, especially near the beaches, but it needs licensing, monthly tourist tax returns and a team for every check out. A middle option is a furnished stay of 30 days or longer. Stays that long fall outside the state's transient lodging definition, though the county tourist tax still applies to any rental of six months or less without a bona fide lease. These stays appeal to traveling nurses, Navy families and relocating workers. Ask any property manager which of these models fits your home before you commit.
How to choose an Airbnb management company in Jacksonville
- Confirm they cover your neighborhood. A beach specialist may not want a Westside home, and a city manager may not know beach rules.
- Get the fee in writing. Ask what the percentage is charged on and list every extra charge.
- Ask who files the Duval County tourist tax. It should be the manager, every month, with a copy sent to you.
- Read reviews from guests and owners. Look for positive reviews that mention cleanliness and communication, and ask for two owner references.
- Check the exit terms. Find out how much notice you must give, whether there is a termination fee, and what happens to your listing, reviews and future bookings if you leave.
- Ask for a revenue estimate with comps. A serious manager will show you nearby listings and realistic numbers, not a promise.
For more options across Florida, compare our list of the best Airbnb management companies in Florida, our Butler Beach guide for the St. Augustine side, and the Airbnb insurance guide for the state.
Frequently asked questions
Is Airbnb legal in Jacksonville, FL?
Yes. The City of Jacksonville does not have a separate short-term rental permit. Owners need a Florida DBPR license, a Duval County tourist tax account, a fire inspection, the human trafficking sign and compliance with zoning, parking and noise rules. HOA and condo rules may be stricter.
How much do Airbnb management companies charge in Jacksonville?
Published full-service fees in the area run from about 15% to 25% of revenue, and listing-only or marketing plans run 10% to 12%. Some firms add one-time fees, such as Evolve's $250 onboarding fee or One Fine BnB's $500 setup retainer.
Does Airbnb collect the tourist tax in Duval County?
No. Duval County has no agreement with any rental platform for its 6% tourist development tax. The owner or manager must register each property and file every month. Platforms may collect the 7.5% state sales tax.
How much can an Airbnb make in Jacksonville?
Surge market data shows a median of about $46,700 a year for the greater Jacksonville market, about $55,000 at Jacksonville Beach and Ponte Vedra Beach, and $22,000 to $39,000 in most inland neighborhoods.
Can I run an Airbnb in Atlantic Beach or Neptune Beach?
Generally no in residential areas. The City of Jacksonville notes that Atlantic Beach and Neptune Beach generally prohibit short-term rentals, so check with those cities before you list.

Written by
Humberto MarquezFounder, Surge
Founder of Surge and licensed Texas real estate broker. Manages short-term rentals across 12 U.S. markets and invests in STRs himself. Quoted in Martha Stewart, Yahoo Finance, Realtor.com, Bob Vila.
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