Short Term Rental
Management

Surge offers local full service vacation rental management for busy vacation rental owners and Airbnb hosts in Williston, Florida

Schedule a Call

Williston, Florida Short Term Rental Overview

Airbnb Market
Williston, Florida presents an exceptional short-term rental investment opportunity driven by its strategic positioning within the Nature Coast region and proximity to high-demand recreational attractions including Rainbow Springs State Park, Devil's Den, and Blue Grotto, which collectively draw over 500,000 visitors annually seeking unique outdoor experiences. The market demonstrates strong fundamentals with average daily rates ranging from $120-180 for well-appointed properties, significantly outperforming traditional long-term rental yields by 40-60% in this submarket. Williston's location advantage becomes particularly compelling when considering its 45-minute drive radius encompasses Gainesville's University of Florida events, Ocala's equestrian facilities, and Cedar Key's coastal attractions, creating diverse demand streams that maintain consistent occupancy rates of 65-75% for optimized listings. The area's limited hotel inventory and growing reputation as a "hidden gem" destination for eco-tourism and adventure travel positions property owners to capitalize on increasing visitor spending, with successful short-term rental operators reporting gross annual revenues of $25,000-45,000 per property while benefiting from Florida's favorable tax environment and the region's year-round tourism season that extends well beyond traditional peak periods.
Short Term Rental Regulations
Short-term rental regulations in Williston, Florida involve a complex web of local zoning ordinances, permitting requirements, and tax obligations that can change without warning, leaving property owners vulnerable to costly fines, legal action, and forced closure of their rental operations if they fail to maintain proper compliance. The city's specific requirements for business licenses, occupancy permits, safety inspections, and transient rental taxes create a minefield of potential violations that can result in penalties ranging from hundreds to thousands of dollars, not to mention the risk of being shut down entirely during peak rental seasons when revenue is most critical. However, professional short-term rental management services eliminate these risks by taking full responsibility for obtaining and maintaining all necessary licenses, handling tax collection and remittance, ensuring ongoing compliance with evolving regulations, and serving as your expert liaison with local authorities, allowing you to enjoy the profits of your investment property while sleeping soundly knowing that every legal requirement is being meticulously managed by experienced professionals who make compliance their full-time job.
Occupancy Rates
Williston, Florida experiences distinct seasonal patterns in Airbnb occupancy rates, with peak tourist seasons occurring during the winter months from December through March when snowbirds and tourists escape colder climates, and again during summer months from June through August when families vacation and visit nearby attractions like the Gulf Coast beaches and natural springs. The shoulder seasons of April-May and September-November typically see reduced occupancy rates as demand softens between peak periods, while the slowest period often occurs in late fall when hurricane season concerns and fewer holiday travelers impact bookings. Professional revenue management becomes crucial during these fluctuations, requiring hosts to implement dynamic pricing strategies that maximize rates during high-demand winter and summer peaks while strategically lowering prices during shoulder seasons to maintain competitive occupancy levels. Effective revenue management in Williston's seasonal market involves continuously monitoring local events, weather patterns, and competitor pricing to adjust rates in real-time, ensuring properties remain attractive to budget-conscious travelers during slower periods while capitalizing on premium pricing opportunities when demand surges, ultimately maintaining consistent cash flow and high annual occupancy rates despite the market's inherent seasonality.
Vacation Rental Management
Self-managing a vacation rental in Williston, Florida presents formidable operational challenges that can quickly overwhelm property owners and damage their investment returns. The demanding guest turnover process requires coordinating cleaning crews, inspections, and restocking between bookings—often with same-day turnarounds during peak season—while managing the logistical nightmare of key exchanges and property access in a rural area where service providers may be limited or unreliable. The expectation of 24/7 guest communication means owners must be perpetually available to handle everything from Wi-Fi troubleshooting to emergency situations, regardless of time zones or personal schedules, with delayed responses leading to negative reviews that can devastate bookings. Maintenance issues in Williston's humid subtropical climate—from HVAC failures during sweltering summers to plumbing problems and pest control—require immediate attention and local contractor relationships that take years to develop, while owners often lack the expertise to distinguish between urgent repairs and routine maintenance. In this increasingly competitive vacation rental market where guests expect hotel-level service and instant problem resolution, attempting to self-manage while maintaining the consistent 5-star experience necessary for premium pricing and steady bookings becomes not just impractical but financially counterproductive, making full-service property management an essential investment rather than an optional expense for owners serious about maximizing their passive income potential.
Attractions and Amenities
Williston, Florida's primary attractions center around Devil's Den prehistoric spring for world-class cave diving and snorkeling, the Williston Crossings Golf Club for championship golf, Cedar Lakes Woods and Gardens for nature photography and hiking, and Rainbow Springs State Park for tubing and swimming in crystal-clear waters. To maximize revenue from guests visiting these specific destinations, properties must offer essential amenities including secure gear storage and drying areas for wet diving and snorkeling equipment, early breakfast options or grab-and-go meals for dawn dive trips, golf club storage and cleaning stations, high-speed Wi-Fi for uploading underwater photography and sharing experiences, outdoor shower facilities for rinsing off after spring activities, cooler and towel rentals for day trips to the parks, and flexible check-in/check-out times to accommodate dive schedules and park hours. Additionally, providing local maps, waterproof phone cases, and partnerships with dive shops for equipment rentals directly addresses the needs of adventure-seeking travelers who choose Williston specifically for its unique spring-fed attractions and outdoor recreation opportunities.

Why choose Surge?

Surge is local Airbnb management that’s reliable, affordable and the best for your property.
Cost
Guest communications
Host Communications
Insurance
Contract
Cost
Starting at 15% fee
Guest communications
Guest response within 10 minutes, 24 hours a day
Host Communications
Designated host call in phone line
Insurance
Full damage protection for every reservation
Contract
No annual agreements
Other Property Mangers
Cost
25-40% fee
Guest communications
Sporadic guest communications
Host Communications
Bot response assistants
Insurance
Unreliable insurance coverage
Contract
Contract lock-ins

Understand Your STR Income

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Surge is geared towards maximizing potential

Be at ease with the knowledge that your vacation rental is being optimized to its fullest potential.
30%
In gross revenue
150 M
Potential guests
4.9
Superhost status
7+
Booking platforms
1
Property manager
The house was great. It accommodated our large group nicely. The owner was responsive and checked in on us throughout the trip. The gate around the home added privacy and security. The beds were comfortable as well. Extra linen, towels and washcloths. We are looking to book this home in the future!
Airbnb Guest Hosted by Surge
Head of Design, Layers
We really appreciated Surge. He was responsive, attentive, and went above to make sure our stay was seamless. You can tell he takes pride in providing a clean/organized place. Everyone loved the pool table and shuffleboard. This place is also very close to great restaurants. The place we went to had the best catfish. Would definitely rent from Surge again!!
Airbnb Guest Hosted by Surge
Head of Design, Layers
Our group really enjoyed our long weekend stay here! The property was very clean and spacious but also provided some privacy to accommodate our large family. Surge was responsive when we reached out to them and also accommodated an early check-in. We felt secure given that the property was gated and had smart locks on both entry doors. We strongly recommend this property and would love to stay here again!
Airbnb Guest Hosted by Surge
Head of Design, Layers
My family and I were here for my daughter’s graduation from UofH. Surge was very upfront, kept us informed and accommodating. The place was clean and fit my entire family comfortably. We have already made plans to come back. Great location, private and safe environment. Would highly recommend! Thank you Surge for making this stay memorable and stress free for our family!
Airbnb Guest Hosted by Surge
Head of Design, Layers
Great stay that accommodated all our needs for a successful for trip to Houston, i hope to Book in the coming future.
Airbnb Guest Hosted by Surge
Head of Design, Layers
The host was great, he responded quickly when needed and checked in on us from time to time throughout the whole day. He was awesome and the place was great for my family of 16. Definitely will book with him in the future.
Airbnb Guest Hosted by Surge
Head of Design, Layers

Frequently asked questions

Everything you need to know about the product and billing.
Does Surge Property Management allow pets in its short term rentals?
Surge Property Management leaves that decision to the property owner. While allowing pets can be a big perk for some guests, Surge does not have any requirements for the property owner to allow it. Service animals are a different case. Surge is prohibited to refuse a reservation, charge pet fees, hold guests to different rules, apply differential treatment or use discriminatory language if a guest is accompanied by a service animal. A guests service animal must not be out of control, un-housebroken, left alone at the listing without prior approval, allowed into areas that are considered unauthorized by the guest and allowed in a public space without being harnessed, leashed, or tethered and not under the guests control.
Do I get access to an owner portal?
Surge Property Management has a tech leading owner portal to keep its property owners in the loop, instead of on the outside looking in. In the owner portal you can reserve days for personal use, see pending reservations, nightly pricing rates, owner statements, expense receipts, guest messaging and more!
Do you screen the guests that are staying in my property?
Our intelligent Guest Screening technology allows us to screen vacation rental guests before they enter your property, making it easier to keep bad guests out. We proactively assess the risk posed by each guest, through legal, non-discriminatory checks. Guests will be asked to submit some personal details including their name, date of birth, physical home address and contact details. We then verify by having the guest take a live selfie and submit a photo of their ID(either a drivers license or passport). This information will then be processed to determine the true identity of your guest, including whether the ID is fraudulent and if the provided details match those on the ID. This process will generate a risk report for us to review before the guest arrives.
Do you provide insurance for guest damages?
We partner with the premier provider of short term rental protection also offering guest screening and comprehensive insurance coverage. Our partner brings confidence and peace of mind to both Surge Property Management and its clients(homeowners). Our third party partner has protected over 60 billion in homeowner liability coverage and 1 million guest nights. Ask your Surge sales representative for more details.
What happens if there is guest damage to my property?
Each guest is required to make a $500 security deposit. Any damage above $500 we are able to document, submit, and follow a claim through on your behalf with our short term rental insurance partner covering up to $5,000,000.
How does Surge compare to a national provider like Vacasa?
While both Surge and Vacasa both have a full service model designed to be hands off from the property owner, Surge stands out above the rest by being more intentional and selective with the properties we decide to accept into our management portfolio. This allows us to give the required attention to the properties we manage instead of just "setting it and forgetting it" like the other property managers do. Once you go onboard with them you just become another number.
Does Surge handle the maintenance of the vacation rental?
Yes, Surge is able to handle any property maintenance(including hot tub & pool) for your property. We have a large network of service providers, additionally, if you have a preferred vendor we can assign and coordinate maintenance with them as well.
What services does Surge Property Management offer?

Surge is a full-service property manager and provides the following service to property owners:

  • Listing creating and management across multiple channels
  • Calendar management
  • Cleaning
  • Laundry
  • Restocking
  • Maintenance
  • Dynamic Pricing
  • Lock automation
  • Guest Portal
  • Owners Portal
  • Listing optimization
  • Photography
  • 24/7 guest communication
  • Check-in/out support
  • and more!
Is Surge Property Management a Superhost on Airbnb?
Yes, Surge Property Management is a Superhost on AirBNB. Airbnb defines a Superhost as a Host who goes above and beyond to provide excellent hospitality. Guests can easily identify a Superhost from the badge that appears on their Airbnb listing and profile. Superhosts have more visibility and earning potential.
How and when do I get paid?
Surge Property Management initiates ACH payment to its property owners once a month by the 10th day of the next month. Along with the ACH deposit sent to you, you also receive a highly detailed statement for review.
Are there any hidden fees?
Surge Property Management has the most transparent pricing in the industry. Our property owners are our Partners in business which is why we hold transparency at a very high standard. With your monthly statements you will be able to trace every dollar from when the guest paid for their reservation to when it was deposited into your bank account. Contact your Surge sales rep for a personal walk through of our statement structure.
Can I still use my property?
Yes of course. The biggest perk of a vacation rental is still retaining personal use of the property for your personal use. Inside of our Owner’s Portal you can reserve days for personal use.
How do you market my property?

We list your property on the major platforms like Airbnb, VRBO, Booking.com, Google Vacation rentals and more! We also allow direct bookings very popular among returning guests. Our integration technology is second to none and was awarded the following:

  • Airbnb Preferred + Software Partner
  • VRBO Elite Partner
  • Booking.com Premier Connectivity Partner
How do you handle complaints or disputes?
We aim to resolve issues quickly and fairly, protecting both the guests and the property owner’s interests. We mediate disputes and ensure a smooth resolution process.
How do I get started with your service?
Contact us to schedule a consultation. We'll discuss your property, our services, and how we can help you achieve your rental goals.
How do you handle waste management?
We coordinate with local services to ensure proper waste disposal and recycling, maintaining cleanliness and environmental responsibility.
What safety measures do you implement?
We ensure the property has functional smoke detectors, carbon monoxide detectors, fire extinguishers, and complies with all local safety regulations.
What does Surge’s full service property management mean?
Surge's comprehensive property management service allows property owners to be completely hands-off with the daily operations of their Airbnb properties. Surge takes care of all the daily tasks, including listings, guest interactions, cleanings, restocking, and maintenance, ensuring a stress-free experience for the property owner.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.
Get in touch
(713) 853-9573