Moundville's primary tourism draw centers around the Moundville Archaeological Park, a 185-acre National Historic Landmark featuring ancient Native American ceremonial mounds and a world-class museum, which attracts history enthusiasts, school groups, and cultural tourists year-round. The Black Warrior River provides the second major attraction through fishing, boating, and water recreation opportunities, while the University of Alabama's proximity in nearby Tuscaloosa brings football fans and university visitors who seek quieter accommodations away from campus crowds. The town's rural setting and connection to Alabama's archaeological heritage also appeal to RV travelers and outdoor enthusiasts exploring the region's historical sites. To maximize revenue from these specific visitor segments, properties must offer educational-friendly amenities like high-speed Wi-Fi for research and virtual learning, spacious common areas for group gatherings, secure storage for fishing and boating equipment, early check-in/late check-out flexibility for game day visitors, RV-friendly parking or hookups, and partnerships with local outfitters for river activities, while maintaining quiet, comfortable spaces that appeal to the academic researchers, families, and cultural tourists who form the backbone of Moundville's steady tourism market.